21 Sep 2017
IHG reveals new midscale brand: avid
IHG (InterContinental Hotels Group) revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior, public space and guest rooms. First introduced to owners at the IHG Americas Conference in June, avid hotels is franchise ready beginning today, officially marking the start of licensing in the U.S. for this new brand. More than 150 owners have already expressed interest in the brand demonstrating the strong demand and great potential for avid hotels in this market segment. IHG expects the first avid hotels locations to begin construction in early 2018, and the first hotel is anticipated to open in early 2019.