Named for the sugar cane grown in its home state of Veracruz, the Azúcar was conceived by hotelier Carlos Couturier, founder of some of Mexico's hippest resort properties. For the Azúcar he decided on an almost anti-design back-to-basics theme that finds its expression in an airy, breezy feeling. The hotel's 20 low-slung bungalows, all in an intense white-on-white colour scheme, inspire visions of loose cotton clothing, sandals and the easiest of schedules. I wanted to recuperate a lifestyle gone by and give guests the pleasures of simple things said Couturier. Bungalows feature thatched roofs and private terraces overlooking the Gulf of Mexico, each with its own locally made hammock for naps or reading sessions cooled by the sea breeze. Public spaces are mainly open-air, including the library with wicker seating and a thatched ceiling as well as a spa area with a yoga space and a full range of spa offerings. The sea winds blow through the hotel's culinary offerings as well: the restaurant features the freshest of Gulf seafood served in a sugary-white environment. It's a simple recipe for luxury, but it works wonders on world-weary souls.