The first Zoku, a “work-meets-play” concept that takes a home-office approach suitable for long stays, is open in Amsterdam. Zoku, a Japanese word for family, tribe or clan, was designed in partnership with Concrete, a Dutch interior design and architecture firm. The concept, located in the heart of Amsterdam in a former City offices, aims to be a relaxed place to live, work and socialize.
Zoku offers diverse social areas to encourage interaction between residents, locals and the hotel’s community manager, who organizes events allowing residents to mingle and network. Open-plan living and communal working spaces are available 24/7. The Zoku app further connects residents with a social network and chat feature.
The Living Kitchen serves locally sourced fresh, healthy food quickly and conveniently with ingredients from Zoku’s rooftop garden and greenhouse and extends the community approach with communal tables. Fitness classes are offered in a studio on the ground floor. And the building’s public rooftop is an urban green garden for natural ventilation and rainwater capture, a project co-financed by the City of Amsterdam. The hotel’s naturally lit top floor features 360m2 of flexible space social or professional meetings.
Zoku’s key feature is a loft that shifts the focus of the room from the bed to the living space, with a four-person table. The loft features a fully equipped kitchen, extensive storage space, office supplies and an elevated, loft-style sleeping space that can be accessed by a retractable staircase and screened off.
The loft’s furnishings are from Danish design brand Muuto. Residents can choose their own art, making the spaces truly personal.
✅ free Wi-Fi • size matters: 133 rooms & studios (16-30m2) (172-323 sq ft) • hotel opened: 2015 • interior design: Concrete Amsterdam • on-site parking (charged) • no pets allowed • 24-hour front desk
The DNA: Meaning family, tribe, or clan in Japanese, Zoku fundamentally offers a place for like-minded individuals to thrive whilst getting to know a new city, a venue that balances work-life and leisure; eschewing the traditional and rigid nature of hotels. With companies still figuring out how the returning to the office will look, Zoku makes it easier for employees to come together in one environment. Now residents and locals can work and live under the same roof, simultaneously tapping into coworking trends across the globe. “We want to grow internationally, help build the cities of tomorrow, and push the world forward by creating and operating mixed use buildings designed specifically for our target audience,” explains co-founder and managing director, Marc Jongerius. “This is what we have focused on since the launch of Zoku, and the recent pandemic further confirmed the need for this.”