On 1st December, Luxury Brand NUO, managed under Key International Hotels Management Co., Ltd., added a second hotel to its portfolio with the rebranding of the Raffles Beijing Hotel. The landmark hotel which was opened in 1917 is one of the oldest luxury hotels in China and has witnessed many historic events over the last 100 years.
Developed in conjunction with Kempinski Hotels and Beijing Tourism Group (BTG), NUO aims to disseminate the novel lifestyle and attitudes of modern China while honouring its cultural heritage and supporting contemporary art and culture.
NUO Hotels is based on four pillars: Chinese, luxury, contemporary and green. NUO’s brand identity is symbolised by a Chinese vase, representing hospitality, prosperity and commitment to a bright future. Each NUO hotel also has a varying cultural style and design inspirations, making each hotel unique. These inspirations are based on designs originating from a set of seven Chinese dynasty traditional paper-cutting and woodworking techniques.
The Beijing Hotel NUO Forbidden City is located at the southern end of Wangfujing Street, at the corner of East Chang’an Avenue with views of the Forbidden City and part of Tiananmen Square. The hotel features 171 rooms and suites and various function room spaces.
The hotel has a rich history and was considered one of the finest hotels in the Orient which featured a tea hall and had its own orchestra “dancing every night” and classic music during a fine French dinner.
Originally built in 1900, the Beijing Hotel has gone through several expansions from the period of imperial Qing dynasty till the new China period. The centre building of Beijing Hotel (Building B) that was built in 1917 features a grand colonnade facade is one of the representations of Beijing’s history and culture. In the past century, with its unique architectural style and historic events, the Beijing Hotel has housed royalty, prominent politicians, diplomats, distinguished guests, movie stars and travellers from over the world.