A few years ago I came up with the idea for a new hotel brand “Connect Hotel”. My idea was to renovate and rebrand existing, but underperforming mid-scale hotels in city centre and transport hub locations. Rooms were to be categorized in size, from XS to XXL, to have a brand-wide standard of what is the most un-standarized thing in hotels. What is a “small” room, or a “spacious” suite? Plus we have m2 and sqft (and even tatami and other). A standardization would make things a little bit clearer what to expect when booking a room.
The other thing I noticed was the under-use of space like breakfast rooms and meeting rooms, sitting empty most of the time. Why not turn that space into a co-working area? Add a coffee bar and you are spot on the latest trend. Not only would the guest be very well connected with the city (due to location) but also be connected with other guests, the main advantages of co-working being the connection with other co-workers.
Eventually I gave up on the domain name I put down: http://www.connect-hotel.com. Also because Preferred Hotels & Resorts started using “Connect” as one of their tiers. According to their website “These smart, well-appointed, eclectic, and welcoming hotels seamlessly combine value with comfort and convenience to relax one’s busy, on-the-road life.” A bit of what I was thinking of, but not completely…
I think the next step to Connect-Hotel would be the co-living trend. Connect-Hotel would suit the purpose of business travelers or bloggers like me for a few days. But when you really want to have a sense of place, you would like to go for a month, half a year, a year. Really experience a place and meet others with similar goals like you. And you wouldn’t want to be in your lonely airbnb not meeting anyone else. Enter: the co-living hotel.
There’s a lot on co-living these days: just google “co-living” or “co-living trend” and you will find multiple explanations of the term. However, not much companies are actually doing it – just a few single properties. I really like the description of www.thecollective.co.uk “Co–living is a new way for people to live in cities, designed to provide convenience, quality and a genuine sense of community.” www.coliving.com seems to bring together a number of initiatives in this area. And their is this overview by Dezeen magazine on various initiatives (including one for the elderly).
Really on the trend is Roam. They have locations in Bali, London, Miami and Tokyo and are on the look for others: NY, SF, Paris, Rome, Berlin, Amsterdam, LA, Melbourne, Sydney, Hong Kong, Singapore anyone? Their accomodations offer some more space than the usual hotel room – a kitchenette comes in handy as you don’t want to eat out every single time. On the other hand you don’t want to much space – which comes at a premium in crowded cities and also you want to diminish your ecological footprint in this world. Hello tiny-house movement. And you certainly don’t want your accommodation to look like an Embassy Suites or any extended stay chain quarters.
What got me on the co-living trend again where pictures of Chophouse Row in Seattle on hospitality design.com. I would not mind spending some time here (- that bar looks like a proper cocktail lounge!). Maybe combined with some eye candy studio that looks like the Tribute Hotels Hong Kong and Flushing Meadows Hotel Munich -pictured- and I would be ready to have my one-month adventure abroad. Would you? Would you like to live abroad for a month or so? Would love to hear your thoughts! Simple add a comment.