WOM Allenby is the first location of Brown Hotels’ new brand of pod-style hotels and is located at 21 Allenby Street, a block away from Tel Aviv’s beach promenade. The hotel offers 40 stylish, private and modern pod rooms in three room categories, the solo pod (1 person), and the twin and king pods (both 2 persons) with rates starting at 40€ per night.
WOM (Word of Mouth) is a new hybrid accommodation engineered for today’s contemporary, urban traveler who values design, a sense of community and the experience of staying in a central urban location at a wallet-friendly price point.
Each pod is outfitted with a comfy bed, Egyptian cotton sheets, desk, a sink, A/C, TV screen and sound system, storage space and a private safety deposit box. Every three to four rooms share a single-occupancy bathroom in the hotel’s hallway that is cleaned in between each use.
Guests of the new pod-style hotel will be treated to a seamless experience via the WOM app (iPhone + Android) where they can check in/check out, control their room’s facilities (light sound, WiFi, TV & communication), share group and activity chats with fellow travelers, communicate with hotel staff and book city tours directly from their phone.
WOM is a part of Brown Hotels, the pioneering Tel Aviv-based hospitality group known for its diverse portfolio of design-led, boutique hotels. WOM Allenby is located under the new Lighthouse Hotel by Brown Hotels and guests of WOM are welcome to use the hotel’s facilities, including the fifth floor restaurant and Haiku Skybar on the 18th floor.
The brand has plans for rapid expansion in both Israel and across Western Europe. A second WOM, Neve Tzedek, will open in Fall 2019 with 140 rooms, located step aways from Tel Aviv’s trendiest neighborhood.