The Vibe: Boho-chic contemporary.
The Area: In the eatern, isolated part of the Tanzania’s Serengeti National Park. Namiri (Swahili for ‘big cat’) is also a conservation initiative, protecting an area crucial to cheetah and other big cats. The nearest other camps are over an hour’s drive away so you can experience the vast plains all to yourself. The closest airstrip is Seronera, a 2-hour drive.
The DNA: The new camp has been built with respect for its privileged position. It is knit inconspicuously into the surroundings, with 10 khaki canvas tents arcing around a low-slung, ranch-style structure. The building is made from rocks cut from nearby Lake Manyara, which were formed by ancient ash deposits from Ngorongoro volcano. (Asilia has a light-on-the-land ethos, which carries through to the solar-powered generators and gray-water recycling system.) But the modest exterior belies the building’s emphatically chic insides: a poured concrete floor, slouchy leather couches and rattan furniture, macramé wall hangings and straw pendants swaying in the breeze.
Suite-Me-Up: The guest tents bear no trace of the colonial tropes—campaign chests, pith helmets—that have become so tired in safari lodgings. Instead, the spacious room feels like a sophisticated cottage built with the same stone walls and raw plywood ceiling as the main building, warmed by accents like vintage milking stools, baskets woven in Dar Es Salaam, and handmade pillows, all in a tasteful palette of saffron, gray, and layered natural textures. Thoughtful touches like a grab-in-the-dark braided leather pull for the bathroom lights, full-length mirror, humongous towels, and plenty of hooks betray a woman’s thoughtful touch. A (recycled plastic) verandah extending under the stretched canvas awning supports stuffed chaises and beanbags as well as a deep oval tub overlooking the ridgeline—a setting that may persuade you to forego your afternoon game drive.
Seen: Condé Nast Traveler
✅ free Wi-Fi available • hotel opened: 2019 • size matters: 10 tents, including 1 family tent • interior design: Caline Williams-Wynn • families: children aged five and older