The Vibe: Fun French.
The Area: In hip East London, on Hackney Road, the border between the boroughs of Tower Hamlets and Hackney. This long road is also home to an eclectic tapestry of late-night dive bars, cool florists, wine bars and hot-ticket restaurants. You’re also well placed for top restaurants such as Bistrotheque (a 10-minute walk away) and Peg (a 10-minute taxi).
The DNA: Classic Mama Shelter: maximalist to the core, with a touch of the 1970s. In the open-plan ground-floor, a mish-mash of lampshades – tassled, wicker, in the shape of Mexican sombreros – hang from a chalkboard ceiling graffitied in symbols and words. Mismatched chairs, Liberty London prints and shelves full of London-centric tomes, beaded masks and animal-shaped ceramics complete the picture. It won’t be to everyone’s taste, but it’s a breath of fresh air from the basic budget beige favoured by many similarly priced chains.
Suite-Me-Up: Rooms come on small, medium and large categories. Like the public areas they feel kistch Seventies in style but are calmer than the riot downstairs: peach walls, monochrome carpets, wooden seating, and cool, colourful cushions and lamps. The brand’s signature masks (Tweety Bird, Spiderman), hang from mirrors.
✅ free Wi-Fi • size matters: 195 rooms (11-35m2) (118-377 sq ft) • hotel opened: September 2019 (formerly Days Inn) • interior design: Dion & Arles • bathroom amenities: custom • street parking (charged) • pets allowed • 24-hour front desk • wheelchair accessible