district: Tower Hamlets
Mama Shelter set up a new outpost (a former Days Inn) in East London – this time a lively 195-room property designed by Dion & Arles.
“While London has always been a popular destination, it’s currently undergoing a property boom with more and more hotels opening in the market,” Jeremie Trigano, CEO of Mama Shelter, told HOTELS. “However, since Mama Shelter London occupies a unique space, we’re able to differentiate ourselves in various ways.”
Some of those ways include open lobby spaces for hanging out, a Michelin-star chef overseeing F&B and “fun quirks” like in-room XXX entertainment. “Our standout location in the hip East London is also a huge draw,” Trigano said.
Design is a big focus, including chandeliers, painted ceilings and furniture with funky patterns to be seen as soon as the guest enters the lobby, along with long communal-style tables and a big bar with football tables, and photo and video booths throughout the hotel. Along with separate multipurpose ateliers in the lobby, “we think our most exciting spaces are the private karaoke rooms,” Trigano said.
✅ free Wi-Fi • size matters: 195 rooms (11-35m2) (118-377 sq ft) • hotel opened: September 2019 • interior design: Dion & Arles • street parking (charged) • pets allowed • 24-hour front desk