Ultimate Provence

Ultimate Provence | La Garde-Freinet, France

There’s an air of seduction running through Provence Rosé Group’s wine estate and hotel Ultimate Provence, located less than an hour by car from Saint-Tropez in the sundrenched South of France. “The client wanted us to overturn the traditional design codes of a wine estate to incorporate an urban feel,” says Emil Humbert, cofounder of Monaco-based Humbert & Poyet. “We did so by the use of space and combining raw materials such as concrete with more noble elements of aged oak, marble, brass, and leather—all with respect to function.”

Lounge and bar spaces are characterized by Aegean blue paint complementing brass light fixtures and sconces. Glazed doors with metal and brass accents divide areas such as the cellar, tasting room, and restaurant, yet maintain a corridor of visual fluidity. “It is the flow of light and open perspectives that play such an important role in creating the spatial volumes,” says cofounder Christophe Poyet.

While the terrain, soil, and vineyards of the Provence serve as color inspiration for notes of sage and sepia, the 34 guestrooms are expressed in warmer tones, with raspberry padded textural headboards enlivening natural fiber wallpaper. Modernist, abstract prints adorn the rooms, as well as the cosmopolitan restaurant and lounge terrace.

As for the hardest part of the emblematic design, the designers point to the wine barrels. “Everything had to be demolished to transform the storage area. We created large windows, and finished the wine barrels in a brushed stainless steel,” adds Poyet.

From: Hospitality Design

✅ free Wi-Fi • size matters: 34 rooms (15-20m2) (161-215 sq ft) • hotel opened: 2020 • architecture & interior design: Humbert & Poyet (Monaco) ✅ free on-site parking • pets allowed

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