Going through various incarnations (last the Bloom Hotel), the brutalist nhow Brussels Bloom originally opened as the Hyatt Regency Brussels in 1976. It is now being turned into an art hotel by NH Hotels’ lifestyle brand with each floor inspired by a different art form. The first renovated (7th floor) is by London-based Jessica Thacker, known for her abstract music-inspired paintings. Gradually the other floors by other artists will follow.
The rooms are decorated like an artist’s studio: upon entering, there is an explosion of colours and prints, while the sleek, minimalist sleeping area is like a blank canvas, waiting for its art to arrive. Each room has a unique painting by Thacker, which steals the attention due to its neutral surroundings. Each piece is for sale and every painting will have its own QR code which guests can scan, starting the song for that piece beginning to play and the bio will appear talking the viewer through the process, and detailing of that painting’s information.
The bathrooms are inspired by a photographer’s darkroom: mysterious, with a splash of colour here and there. Creativity is added by various Polaroid photos on the wall, inviting you to create your own nhow bathroom moments.
The pop-up breakfast restaurant is operated by Diezijner x With Jeej. They covered the walls, pillars and the ‘cheat day station’, in which you can get all sorts of pancakes and waffles, with graffiti art. Jeroen van der Knaap from With Jeej: “I just loved taking over the breakfast restaurant while the hotel was still under renovation and to get full freedom to turn the breakfast experience for guests into a creative one.”
The hotel also offers a fitness centre on the 8th floor overlooking the Botanical Garden and the city.
✅ free Wi-Fi • size matters: 305 rooms & suites (24-34m2) (258-366 sq ft) • hotel opened: 1976 • interior design: various • bathroom amenities: custom designed for hotel • on-site parking (charged) • pets allowed • 24-hour front desk