HELP YOUR CLIENT HOTELS ATTRACT MORE DIRECT BOOKINGS AND BECOME LESS DEPENDENT ON THE OTA’S
As a booking engine or channel manager provider you provide your clients with a tool to make their lives easier. Now you can also help them becoming less dependent on the OTA’s and more profitable by paying less commissions. Affiliotel is an affiliate marketing agency specialized in the hospitality industry. Through our affiliates (who publish high-quality travel and lifestyle websites, blogs and portals) we drive traffic to your client’s website and booking engine.
At first we were looking to implement a conversion code in your directory to track any conversion (booking) taking place coming from our affiliate websites. We currently are exploring the possibilities to develop an API along the lines of Expedia’s Instant Booking or TripAdvisor’s Book Direct platforms to pull rates and availability of your member hotels AND track traffic coming from our (affiliate) websites.
Affiliotel charges 10% commission to its member hotels for bookings generated and consumed. This below industry standard commission is shared evenly between Affiliotel and the affiliate (or signed-in member).
Q: What are your stats, number of visitors, conversions, etc ?
A: We don’t have that info available -yet. This is a start-up and we cannot produce any impressive statistics. Maybe that reminds you a bit of when you started your journey and therefore we are looking for a bit of sympathy. We do believe it is good for your clients: they can attract more direct bookings from more niche players and become less dependent on the general and powerful OTAs. And what is good for your clients is good for you.
Q: Are you another TripTease, TheHotelsNetwork, HotelChamp or other?
A: No, although we believe these and likewise companies offer great tools to increase direct bookings. The only problem with them is that they actually do not increase visitors to their clients websites. That is where we come in – instead of visitors coming from the OTA websites we offer an alternative sending visitors direct. Modestly, but ambitiously we aim to become Bookingdirect.com.