The Vibe: Fashionista.

The Area: At the end of the Gran Vía on Plaza de España. Within 10 to 15 minutes, you can walk to the Royal Palace, the Conde Duque cultural centre and the hipster Malasaña neighbourhood. It is two minutes’ walk from Plaza de España metro station, an easy journey with one change from the airport.

The DNA: Barceló Torre de Madrid is a luxury hotel designed by Jaime Hayón, set in Madrid’s iconic Torre de Madrid. One of Madrid’s tallest buildings at 36 floors it was constructed between 1954 and 1957 and was for some time the world’s tallest concrete structure. The hotel is situated at the lower 9 floors of the tower. Fresh, sensual interiors feature a palette of jewel and berry shades with gold details and sweeping curves. A sculpture of a giant zebra-striped bear doffing a top hat dominates the ground-floor lobby and cartoon-like masks decorate the walls in the corridors, along with flamenco-themed artworks. Somos Restaurant offers fine dining in a fusion of Mediterranean, Peruvian and Asian kitchens. There is a stylish bar on the ground floor. On the 8th floor is the indoor swimming pool, a fitness centre, a sauna and a room for massages (at a fee, free for suite guests).

Suite-Me-Up: Guest rooms have wooden floors and big windows, many with spectacular views. Room 519, in the Premium category, has a wraparound balcony. The furniture features Jaime Hayón’s own designs, including his Monkey concrete table and Catch chair, the latter of which is inspired by a person with their arms outstretched.

Seen: dezeen, The Spaces, Wallpaper*

Accolades: Wallpaper* Best Urban Hotels 2017

✅ free Wi-Fi • size matters: 258 rooms & suites (15-80m2) (161-861 sq ft) • hotel opened: 2017 • interior design: Jaime Hayón • parking possible nearby (charged) • no pets allowed • 24-hour front desk • wheelchair accessible