The Vibe: A business hotel with style, Grow Hotel is somewhat of a game-changer. Best Western you say?
The Area: Solna Strand, Sundbyberg
The DNA: It’s fair to say that Best Western doesn’t conjure the most evocative of images. While the name Hilton may retain a certain cachet regardless of how mundane the property and its location may be, the big BW has a kind of Holiday Inn feel about it. However. The times, as Bob told us, are a-changin’. Note Design Studio are the masterminds behind the harmonious interiors at Grow Hotel, which offers a mix of long-stay studios complete with their own mini-kitchen, and guest rooms—many with the capacity for up to four guests—with a slew of modern amenities. Boasting the International Green Key label, supported by UN agencies UNWTO and UNEP, the hotel will continuously minimise its environmental impact through reduced energy and water consumption, use of renewable electricity, and organic purchases. And it looks bloody nice, too.
Suite-Me-Up: For the stylish bedrooms, Note Design Studio chose to decorate them with a tranquil palette of blue and grey tones blended with warm terracotta; along with floor-to-ceiling windows that give a feeling of additional space in what are already well thought out rooms. Parquet lines the bedroom floor, whilst bathrooms are tiled with underfloor heating and large monsoon showers.
Seen: Wallpaper*, WeHeart
✅ free Wi-Fi • size matters: 176 rooms (15-26m2) (161-280) • hotel opened: 2018 • architecture: 3XN Architects • interior design: Note Design Studio • parking possible nearby (charged) • no pets allowed • 24-hour front desk • wheelchair accessible