The Vibe: Dignified, South of France meets old Hollywood.
The Area: The Norman sits along a relaxed, upscale street in the Unesco-listed White City district, surrounded by historical Bauhaus, Modernist and eclectic-style buildings. The rush of Rothschild Boulevard — Tel Aviv’s main drag — is but two blocks from the hotel.
The DNA: Redefining the bones of a space poses a challenge for any designer. That’s especially true when the structure is as iconic as the two 1920s buildings that architect Yoav Messer and interior designer David d’Almada of SAGRADA renovated into The Norman Tel Aviv. The first jumping-off point was the area’s Bauhaus heritage; the second was a desire to showcase local artwork. Airy, wide open spaces do justice to both parts of that concept, serving as a backdrop for a mix of classic and modern pieces and an extensive collection of art across media, including classic oil paintings, unique sculptures and one-of-a-kind prints.The hotel offers two restaurants: the brasserie-style The Norman Restaurant and Dinings, which serves Japanese tapas. The Library Bar provides a venue for guests to sip on a cocktail. There’s a stunning rooftop infinity pool with views over the Tel Aviv skyline towards the Mediterranean.
Suite-Me-Up: Of the 50 pastel-coloured rooms, 20 are suites. Take your pick: all are elegantly and individually designed with a flair of mid-century chic.
✅ free Wi-Fi • size matters: 30 rooms & 20 suites suites (20-75m2) (215-807 sq ft) • hotel opened: 2014 • architecture: Yoav Messer Architects (Tel Aviv) • interior design: David d’Almada, Sagrada (London) • on-site parking (charged) • no pets allowed • 24-hour front desk • wheelchair accessible