The Vibe: An arresting aesthetic that blends 1970s brutalism with a botanical theme.

The Area: Adjacent to the Botanical Gardens, in the capital’s Northern Quarter, within close proximity to KIOSK Radio, independent broadcast station, Le Botanique, the city’s cultural hub, and Rue Antoine Dansaert, the city’s prime shopping destination. 

The DNA: Visitors are greeted by a lofty, double-height lobby featuring a retro-style bar. The Hoxton, Brussels houses Cantina Valentina, a Peruvian-themed restaurant, and Tope, a rooftop bar and taqueria offering spectacular views. Additionally, the 22-storey landmark building, previously the European headquarters of IBM, hosts offices and co-working spaces. Design-wise, Ennismore’s AIME Studios masterminded the interior, giving a fresh take on classic 1970s design with Brutalist-inspired silhouettes and motifs. Bold geometric forms and polished plaster walls serve as a dramatic backdrop to an eclectic assortment of vintage furniture, mostly sourced from Belgian antique stores. The vibrant design features lush plants, reflecting the nearby Botanical Gardens’ heritage, and murals commissioned from Brussels-based artists Madeleine Schilling and Claire de Quenetain.

Suite-Me-Up: The guest rooms, available in three Hoxton signature categories – Cosy, Roomy, and Biggy, exhibit a blend of retro shades and raw materials. High-gloss finishes, velvet upholstery, pink marble highlights, and walnut cabinetry enhance the original concrete window architraves.

✅ free Wi-Fi • size matters: 198 rooms (20-31m2) (215-334 sq ft) • hotel opened: 2023 • architecture: 51N4E • bathroom amenities: custom • parking possible nearby (charged) ✅ pet friendly, no charges • 24-hour front desk • wheelchair accessible