What is bookhotels.direct?
bookhotels.direct is an industry disruptive initiative aiming to reduce costs for accommodation providers and therefore the consumer. The online travel business is a multibillion industry poised to grow to a whopping US$ 1.134.55 billion industry by 2023 (doubling in five years time). The market for accommodation booking is dominated by two players: Booking Holdings (Booking.com, HotelsCombined, Kayak, etc.) and the Expedia Group (Expedia, Trivago,etc.) with a market cap of more than US$100 billion, comparable to the four largest US airlines combined.
bookhotels.direct combines the strengths of:
• the OTA’s (Online Travel Agents, as Booking and Expedia are also known). By offering a large base of accommodation providers giving customers choice and giving customers ‘experience’ search possibilities, opposed to location and price only search options offered by most OTA’s. Hotels need to be found on the internet, most of them are through an OTA.
• metasearch. With metasearch we offer customers rates and availability in real time. Google, Trivago, TripAdvisor, HotelsCombined do that too – but also include the rates by the OTA’s. bookhotels.direct only displays the best available rate of the hotel’s own website.
• direct booking. Customers are directed to the accommodation provider’s own website to book giving them direct customer relationship. Also, customers have access to all the provider’s offerings, including late availability (when OTA’s show the hotel is full) and special accommodations like best room in the house or suites not available on the OTA’s.
bookhotels.direct is easy to use for both accommodation provider and consumer. We work on a commission per sale basis, the preferred way of doing business for most hoteliers. So no need for pay per click expertise as with the metasearch engines.
Commission is 5% on bookings generated and consumed. With OTA’s accommodation providers usually pay a minimum of 15% which goes up to 30%. When a customers books through bookhotels.direct, hoteliers can opt to give another 5% discount on the best price to logged-in customers.
To realize an MVP (Minimum Viable Product) I need a small investment which is needed to built the software and a website. Thus you are interested in providing venture capital for a real start-up, and not only interested in scale-ups which have a proven record.
Have a look at my fundraising desk:
You could be an angel investor interested in a low-barrier entry in a multi billion market. Or you are from a hospitality tech background or interested in the world of OTA’s. Maybe a hotelier or even operating a hotel booking engine. In these cases you could already benefit from free listings on my websites www.dnahotels.com and/or www.charmhotelsweb.com. When the general http://www.bookhotels.direct site is launched I can offer you a preferred partnership or display you in top of search results or web pages.
For booking engines it would mean offering your client hotels a true (cost) alternative to either the OTA’s, the metasearch engines and even direct booking itself.
Contact me if you want to discuss further. I am available for a coffee in Amsterdam or a Skype talk.