Join DNA Hotels – Inspirational Places to Stay

DNA Hotels is for people who care where they stay. Authentic. Stylish. Local. Sustainable. Cultured.

We are the platform for the place to stay. Think online and offline inspirational publications combined and filtered in one. We are Mr&Mrs Smith, Small Luxury Hotels of the World, Wallpaper* Magazine, HIP Hotels, Monocle, Design Hotels™, Tablet Hotels, White Line Hotels and ArchiLovers in one. Plus many, many more, including our own finds.

Why we are different:

  • We are about storytelling. We list you in a unique “blog style” way showing your USP’s, not in the generic way of the OTA’s and most other websites. By creating content that matters for the target audience we create loyal customers, not bargain hunters that have to be convinced over and over again.
  • We are about direct booking. Your profile contains a link directly to your own website. No middle man, no OTA’s, no commissions – own the booking channel!
  • By building a network of passioned hosts that have “a story to tell” and by promoting each other’s businesses through DNA Hotels we tap into the ‘hotel lovers’ niche and reach ‘the right’ customer. We will also be introducing a “best practices’ guide and preferred suppliers network.
  • By setting aside one room night per year for a member of our Hotel Writers Club not only will you get great content, you will also get a professional review that matters in a world where everybody seems to be an expert nowadays.
  • Of course we are present in various social media (Facebook, Twitter, Instagram, LinkedIn), but what we do best is Pinterest: our pins get over 800,000 views a month. Popular boards include various style boards and “Where to stay” guides, Promotion through our social media is included in the rate.
  • We believe there is more then selling a bed only. Our tagline inspirational places to stay is not a hollow phrase. Have a look at our “collections” and see how your property fits. Or add your own!

With the current COVID-19 crisis it is understandable you limit your marketing expenses. However, think ahead – people are still surfing the net for inspiration for coming stays. Even if stays now are limited and regional (if you are open at all), travel will resume at some point. Now is the time to capture your audience and invest in the future!

Here’s how it works:

  • Sign up now. Please state your official company name, company address and if you are in the EU, your VAT number (BTW is added in The Netherlands only).
  • Place the banner (below) on your website. Make sure it links to the DNA Hotels website.
  • After placement of the banner we set up a preliminary profile. With your final OK on this you will be fully online, and promotion through our social media channels starts.
  • Payment of the annual membership starts in October 2020. You will receive an invoice in advance.

Rates 2020

low-cost properties

  • less than 10 rooms: €149
  • 10 to 30 rooms: €199
  • 30 to 50 rooms: €299

mid-range properties

  • less than 10 rooms: €199
  • 10 to 30 rooms: €299
  • 30 to 50 rooms: €399

high-end properties

  • less than 10 rooms: €299
  • 10 to 30 rooms: €399
  • 30 to 50 rooms: €499

over 50 rooms: enquire

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