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More than just another booking portal, hassle-free DIRECT bookings.

DNA Hotels is on a mission to become the #1 platform for people who care where they stay. We believe in authenticity, real experiences and true connection. Places that make people smile. Going beyond boutique, design and luxury. It is a community for authentic and inspirational accommodations (not only hotels). Devoid of demographics, it is for people who care where they stay: looking for an experience beyond just accommodation.

Experience translates to various meanings. Think destination or location: a hip neighbourhood, on the beach or in nature. Think wining and dining: Michelin starred restaurants, fabulous hotel bars, hotels in vineyards, cooking classes or self catering. Activities: hot air ballooning, bird watching, skiing, surfing, golfing (really?). Relax and unplug: yoga, no TVs, Northern Lights, spa & wellness. Bring your dog, wheelchair, husband of any gender, kid(s) or leave your kids at home (adult-only). Happening or quiet.

Whatever the experience; it is always in good style at DNA Hotels. Like a lifestyle hotel, a family-owned charmer, a legendary grand hotel, a midcentury marvel, or other inspirational architecture and design. We go way beyond the usual location and facilities search of the major booking sites. We even offer a search based on your bathroom amenities preference or favourite architect/designer. For a complete experience hit the experiences button in the menu.

As you surf our pages you will notice our focus is also a bit different. DNA Hotels is about the story of the place, it’s about… the DNA! We are less impressed with the number of stars at the door, but we do like to know about the idea behind the place and the people running it. What is special about your room – not just listing a number of amenities. What the vibe is like. And yes, the mantra location, location, location is good – but so is a choice beyond the beaten tracks. Photos and videos do not show meeting facilities nor wide angles. Texts, or rather stories, are written by an in-house team plus, and we often include links to features in our favourite magazines – think Wallpaper, Monocle, WeHeart, architecture and design spreads, Conde Nast Traveler.

Bookings by DNA Hotels

We work with HyperGuest which allows our customers to search rates and availability and book in realtime. The connectivity is just like any other dynamic channels you may have set up in the past in your channel manager. HyperGuest has integrated most PMS’ and channel managers*. You can either share your inventory to the market and reach other travel providers as well, or make special arrangements with us individually. We work with commissionable rates and no (pre)contracting is required. There are no set-up, maintenance, membership or any other costs besides the commission on bookings generated. Onboarding is speedy and simple. And as bookings are made direct with you (no middle man), you own the booking channel and give customers the best service available – as you know best.

Come join us!