Joining DNA Hotels

DNA Hotels aims to be the #1 platform for people who care where they stay. Highly targeted, defied of demographics, we are about authenticity, real experiences and true connections, moving away from institutionalised and standardised lodging options. Time to move to the next level!

How it works:

Joining DNA Hotels (not only hotels, all inspirational places to stay), members are listed on the blog-style website with its journalistic approach exuding actuality and playfulness. Our social media efforts our limited to Pinterest (around one million monthly views) as we do not believe in social media. On the profile pages there is a widget where customers can search for rates and availability and book direct. When a booking is generated and consumed we charge a 10% commission.

We use the OpenGDS booking engine*. This integrates with your website’s booking engine without the need for technical implementations, money or time investments or allocations. Customers are shown your website rates, without the competition of OTAs or Google Hotel Ads. When customers want to book they are being directed to your own website. Our tracking system does the rest.

The one-time registration fee includes set up of the profile and administration costs. We will arrange a text and a selection of photos are usually found on the internet. Otherwise we will ask you to supply. After your final OK on the profile and settlement of the registration fee you will be fully online. This also includes various pins on our Pinterest, like the “where to stay” guides and style boards. For the content of your profile you also have the option to make use of our Hotel Writers Collective. This is also a good way to keep the profile’s content fresh every year.

One-time registration fee:

1-9 keys: €149

10-19 keys: €199

20-49 keys: €299

50 keys and over/groups: inquire

Being part of DNA Hotels you are required to place one of our banners (example below) on your website. This helps getting more organic traffic to both the DNA Hotels’ and your website. Websites that have great content, run smooth technically and have relevant in and outgoing links perform better in the (Google) rankings.

To get started we need your company details: official company name, registered address and if you are within the EU your VAT number. By the time we start charging commissions we will send you a detailed contract which you have to sign.

Interested in making a real difference? Become a founding member.

Those who make a substantial contribution (€3,500 and over) benefit from three years of having no commissions charged. In stead you pay bookings at cost price (1€ per transaction) and have your name prominently featured in the DNA Hotels’ website footer. Inquire!

*The OpenGDS system currently is connected with the following property management systems and channel managers: Book and Link, BookingButton, Cubilis, D-Edge, EZYield, Hoteliers, Hotel Spider, iHotelier/TravelClick, Little Hotelier, mews, Online Hotel Experts, Planet Winner, Rategain, RezExchange, RoomRaccoon, SiteMinder, SmartHotel and WuBook. New connections are constantly being made. Please note the OpenGDS system is not operational yet on our platform – we aim to introduce in the second half of 2021. If your property is not integrated yet we will include a link in your profile to your booking engine until integration, hence no commissions will be charged, but tracking is limited.