The DNA: Fans of the no-frills goods brand MUJI are no doubt flocking to the Japanese retailer’s store in Ginza, Tokyo. The largest standalone offering for the brand with an in-house bakery, capacious Muji Diner and five floors of more than 7,000 MUJI merchandise on offer, the store itself is well worth a visit, but more so to check into the MUJI HOTEL Ginza, on the upper five floors of the building, for a fully immersive experience. Rooms come packed with MUJI products from comfortable mattresses, fluffy towels, super light travel pyjamas, LED desk lights to the complimentary small packets of moisturiser, cleanser and toothpaste. While all this might sound a bit claustrophobic and somewhat of a branded overkill, it’s not. Because of MUJI’s unobtrusive design, the products blend in beautifully with the understated decor of mostly warm, natural materials such as oak flooring, tatami mats, earthen walls, real stone in the bathrooms – which also feature custom-developed bath tubs and sinks – that proved popular in the two previous MUJI hotels in China, and are now being considered for retail.

Seen: design anthology, designboom, design milk, Wallpaper*

Accolades: Wallpaper* Best Urban Hotels 2019

✅ free Wi-Fi • size matters: 79 rooms (14-52m2) (151-560 sq ft) • hotel opened: 2019 • bathroom amenities: custom ❌ no parking available • no pets allowed • 24-hour front desk • wheelchair accessible