The Vibe: Industrial chic.
The Area: Gowanus, an industrial estate and up-and-coming district of Brooklyn.
The DNA: The building does not give much away, but beyond a blue door and metal awning is the inviting lobby of Sonder The Industialist. The industrial chic hotel features an open lobby and sunken common room and is characterized by high ceilings and an overall a mix of industrial with Old Americana. Details include gridded windows, a herringbone patterned red brick floor, whitewashed brick walls, and warehouse-special metal framed windows near the ceiling. Potted plants bring natural touches to the indoor urban setup.
Suite-Me-Up: Dark corridors offset the lighter guestrooms, which are all different. The minimalist accommodations are designed to maximize their limited space with comfortable, custom furniture configured to make them feel larger. All have hardwood floors, a flat-screen TV, designer toiletries, plus tea and cofee making facilities. Suites are crafted with timber planks that serve as the backdrop for charcoal or black furnishings.
✅ free Wi-Fi • size matters: 76 rooms & suites (7-24m2) (75-258 sq ft) • hotel opened: November 2017 (previously Gowanus Inn & Yard) • architecture & interior Design: Savvy Studio (New York) • bathroom amenities: ECO by Green Culture • street parking (charged) • no pets allowed • 24-hour front desk