The Vibe: Light-hearted with a deeper message.
The Area: The Social Hub Delft is part of a new complex next to Delft’s train station. The beautiful canal-ringed city, known for its blue tiles, baroque painter Johannes Vermeer and its university, is sandwiched between Rotterdam and The Hague.
The DNA: An innovative co-living, co-working concept of The Social Hub, this mark’s the Dutch group’s 15th hotel. In collaboration with the TSH’s in-house design team, Amsterdam design studio The Invisible Party designed all public areas; including restaurant and bar, The Commons and Collab, the co-working arm of The Social Hub, home to a thronging, global community of creatives, entrepreneurs and start-ups. Maintaining the brand’s playful character whilst creating a visual link to the Delft University of Technology, The Invisible Party opted for materials, patterns, prints and shapes that circle around a technical theme; from computer grids to aerodynamic shapes, founder and creative director Vivian van Schagen comments: “The Social Hub has a strong and distinct brand identity, but for each new location they seek a genuine connection with the city, the neighbourhood and the community. For Delft, we tapped into the technical DNA and history of the city as the basis for our project research. This ultimately gave this project its own identity and experience within the lines of the brand.” In terms of the design process, The Social Hub placed great emphasis on circularity, the motto ‘less-is-more’ resulting in the use of recyclable materials, and a design ethos whereby the reuse, preservation of value and reduction of the carbon footprint is central.
Suite-Me-Up: Similarly designed in bold colours, rooms vary in size and depending on the category come with kitchenettes.
✅ free Wi-Fi • size matters: 340 rooms (13-35m2) (140-377 sq ft) • hotel opened: 2020 • architecture: KCAP • interior design: The Invisible Party ❌ no parking available • no pets allowed • 24-hour front desk • wheelchair accessible