The Vibe: Clubhouse.
The Area: Dallas Design District, which holds a vast array of furniture shops, interior design studios, art galleries, museums, and restaurants.
The DNA: Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, is the first hotel in the booming Dallas Design District. The hotel embraces an artful design sensibility that celebrates Dallas’ vibrant arts and culture scene while creating a strong sense of place through natural textures and materials, hand-crafted elements and touches of fun and whimsy. The hotel offers guests three dining and drinking options. The Pool Club is a lush, magical rooftop space located on the fourth floor with a stunning pool overlooking the Dallas skyline where guests can relax in a social setting amidst greenery and trees with hanging Moroccan lanterns. A Secret Garden covered in vines can be accessed through a custom-designed gate illustrating Texas clichés to find a hanging chair, hot tub and a pierced steel illuminating bar. Adjacent to the outdoor space is The Pool Club bar, which features glass walls that slide open in beautiful weather. The luxe rooftop bar includes brass seamed terrazzo flooring and a bar covered in different marbles with a dramatic black steel and glass vitrine laden with plants.
Suite-Me-Up: The rooms or “chambers” are bright and airy with warm textiles and Design District-sourced accessories and lighting. The Dressing Room includes a full vanity tucked between two white oak closet systems, sit-down makeup desk with mounted illuminated mirror, and an extra-large shower with a bench. A sliding wooden door (complete with peephole) separates it from The Lounge, which features Virgin’s patented ergonomically designed bed with a channel-tufted headboard, a red SMEG® mini-fridge stocked with street-priced snacks, High Definition TV and yoga mat. Other design touches include striped flannel wallcoverings, crisp white bedding trimmed in red piping, a plush curved sofa and sculptural brass fixtures. All Chambers feature custom lighting on sensors that automatically illuminate when guests move and ample outlets for smartphones and other electronic devices.
Seen: Hospitality Design
✅ free Wi-Fi • size matters: 268 rooms & suites (30-130m2) (323-1,395 sq ft) • hotel opened: 2019 • architecture: 5G Studio • interior design: SWOON, the Studio, Joel Mozersky Design • on-site parking (charged) ✅ pet friendly, no charges • 24-hour front desk • wheelchair accessible