2023: W Sydney

The DNA: It has been quite some time since the W Hotel in Woolloomooloo in Sydney was reflagged. It has been operated by Taj Hotels as the Blue Hotel and is now under the Ovolo brand. Now, the W brand has found a new developer willing to put up the flag in Sydney’s Darling Harbour neighborhood on the new building that is better known as The Ribbon. The Ribbon sits between two highways where the IMAX theater used to be. The W Sydney will have 25 floors and 593 hotel rooms, suites and service apartments and is expected to open October 2023.

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