A Playful Design Hotel Where History, Creativity, and Community Collide

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Why DNA Hotels loves it

Martin Brudnizki Design Studio transforms a former porcelain factory, printing house, and university into one of Copenhagen's most imaginative hotels.

Eclectic interiors, hidden spaces, and vibrant communal areas perfectly capture the irreverent spirit of the 25hours brand.

From the secret garden to NENI Restaurant and the Boilerman Bar, every space encourages guests to linger, connect, and explore.

The Stay

25hours Hotel Indre By | Copenhagen, Denmark

A Building with Many Stories

In the heart of Copenhagen’s historic Indre By district, four nineteenth-century buildings have been brought together to create a hotel unlike any other. Over the years, the complex has served as a porcelain factory, printing house, and university, with each chapter leaving traces that remain visible today. Rather than smoothing away those layers, the renovation celebrates them, allowing history to become part of the guest experience. The building never forgot its past. It simply found a new purpose.

Designed with a Sense of Play

Martin Brudnizki Design Studio approaches the interiors with characteristic confidence. Colour, texture, vintage finds, oversized artwork, graphic patterns, and unexpected objects are combined into richly layered spaces that never feel overly polished. The concept, inspired by the idea of Coming of Age, introduces playful references to art, science, literature, and student life throughout the hotel. Every corner reveals something unexpected. Curiosity is part of the design.

Rooms Full of Personality

The hotel’s 243 guestrooms are divided into the contrasting themes of Passion and Knowledge. Rich fabrics, expressive colours, contemporary furnishings, and playful details ensure that no two stays feel exactly alike. Some rooms open onto private terraces overlooking the hotel’s secluded garden, an unusually peaceful retreat hidden within Copenhagen’s bustling historic centre. The atmosphere feels relaxed. Yet wonderfully individual.

The Social Heart of the Hotel

Life at 25hours happens well beyond the guestrooms. The Assembly Hall functions as a flexible meeting place where freelancers, travellers, and locals gather throughout the day, while hidden spaces such as the Love Library and vinyl room invite guests to slow down and explore. The secret garden offers a surprisingly tranquil escape, creating another layer within the hotel’s constantly changing social landscape. The hotel feels like a neighbourhood. Rather than simply serving one.

Food, Cocktails, and Copenhagen Life

NENI Restaurant brings its signature Eastern Mediterranean cuisine to Copenhagen with colourful sharing dishes that naturally encourage conversation around the table. Below ground, the Boilerman Bar offers expertly mixed cocktails, music, and an intimate atmosphere that continues well into the evening. Guests can also borrow Schindelhauer bicycles to experience Copenhagen the way locals do before returning for the outdoor sauna or a yoga session overlooking the terrace. The city begins outside. But continues inside.

Why It Works

25hours Hotel Indre By succeeds because it embraces contradiction. Historic architecture meets irreverent contemporary design, cosy Scandinavian warmth sits alongside bold visual experimentation, and private guestrooms give way to lively communal spaces. The result is a hotel that feels unmistakably Copenhagen while remaining entirely true to the playful spirit of the 25hours brand.

Information

At a glance

Vibe: Social Wheelchair accessible Pets allowed

Architecture

BBP Arkitekter

Opened / Renovated

2022

Size matters

243 rooms (24-56m2) (258-603 sq ft)

Interior design

Martin Brudnizki

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