The DNA of Lana

Where Alpine Tradition Meets Contemporary South Tyrolean Design

Lana sits between the mountains and vineyards of South Tyrol, just south of Merano, in a landscape where Alpine and Mediterranean influences overlap. Apple orchards, vineyards and palm trees fill the valley floor while the mountains rise dramatically around them, dotted with castles, farmhouses and villages shaped by centuries of Tyrolean building traditions. South Tyrol has also developed one of Europe’s most distinctive contemporary architecture scenes. Local architects work confidently with timber, stone, concrete and glass, creating houses, wineries and hotels that reinterpret Alpine architecture without resorting to chalet nostalgia.

Food and drink share the same meeting of north and south. Speck, dumplings and mountain cheeses sit comfortably alongside pasta, risotto and a surprisingly Mediterranean abundance of fruit and vegetables. The surrounding orchards make Lana one of Europe’s great apple-growing areas, while vineyards produce excellent Pinot Blanc, Sauvignon Blanc, Gewürztraminer and Schiava. South Tyrol’s concentration of ambitious restaurants, small producers and wineries makes eating unusually important for a mountain destination, whether that means Michelin-starred cooking or a long lunch at a traditional Buschenschank.

Lana’s most interesting hotels make the most of this combination of landscape and architecture. Historic estates and family-run properties coexist with sharply contemporary retreats where gardens, pools, spas and enormous windows connect directly with orchards, vineyards and mountains. At DNA Hotels, we curate the places where architecture, food, wine and Alpine nature come together—hotels that capture what makes Lana so appealing: distinctly South Tyrolean, wonderfully green and somehow both mountain escape and Mediterranean retreat at the same time.