ABOUT

DNA Hotels is the #1 platform for people who care where they stay. We believe in authenticity, real experiences and true connection. Places that make people smile. Going beyond boutique, design and luxury.

Here you will find the places you read about in the magazines, highly rated by travel sites combined with our own finds and tips from our followers. The Gold and Hot lists, but not the “10 best” – that we leave to the SEO copy writers. See us as your best friend’s recommendation. And although we do have paying members, we are very much a curated collection – not everyone gets in. Less is more, or ‘lagom’ – just the right choice. There’s the hip new place in the ‘hood. That legendary grande dame. Local tipple in a fabulous bar. Michelin stars and comfort food. Glamping. Art Deco. Art Nouveau. Vintage. Industrial Chic. Midcentury. Bird watching and hot air ballooning. And so much more. Always memorable.

Better? Maybe. Different? Certainly. There is no ‘the money is in the list’ newsletter to sign up to. We don’t do social media, except for Pinterest. We know you don’t want to hear from us when you are looking at your friend’s cat videos or flicking pics of your favorite celebrity. Just come to us when you want to get inspired travel wise by searching our destinations and experiences pages.

Our blog-style website has a journalistic approach. Not only hotels, but all inspirational places to stay are promoted in a playful, non standardized manner as opposed to the OTA* listings where every property is presented in the same manner. It is handy to compare the Holiday Inn with the Ibis, but not if you are looking for an experience or something different. Meaningful content is written by our club of professional ‘hotel writers’ as opposed to endless, non-relevant reviews, like “the staff replied to every wish” (is everybody Mariah Carey nowadays?), or press release texts with stuff liek “thoughtfully designed” (we hope so!) or “highly anticipated openings” (let me tell you, nobody’s opening is highly anticipated).

Even though we are called DNA Hotels we include a broad range of accommodations, from old school hotel experiences to glamping, private houses to sailing cruises. And yet, we believe in less is more. To not offer too much choice. Not 30 brands of cereals. Just a nicely curated collection for people who care where they stay, not just a place to lay your head.

With our #tags we go beyond the usual search options offered by other websites. You can look for specific (architectural) styles and vibes, out-of-the-ordinary experiences, features and facilities, wining & dining, pets and kids – or no kids. Wine hotels, Michelin starred restaurants, hot air ballooning, art and culture classes, yoga retreats, Brutalist beauties, revamped motels, penthouse suites. Check the tags in the individual listings or on the experiences (search) page.

We are about direct bookings. Hosts and hoteliers pay ridiculous amounts of commissions to the OTAs taking out at least 15% of what accommodations are making and ultimately you are paying for this – calculated in your bill. That is why we promote booking direct – it is just so much fairer for everyone. Often OTAs are viewed to be offering a better deal. Which is not the case. Even if there is a rate parity (a contract saying properties can’t offer a lower price on their own website, illegal in some countries) the accommodation will usually offer better perks: free upgrades, free breakfast, room choice, early check-in and late check-outs, etc, etc. It always pays to book direct!

Throughout these pages you will see a “check rates & availability – book direct!” button on the accommodation profiles pages. Use these! You might encounter links going to OTA pages. We are in a constant process of updating the site, so bear with us until we changed all the links to direct booking ones.

Missing a place on our pages?

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Bon voyage!

*OTA = Online Travel Agent, like Booking or Expedia, but also search comparison sites like Trivago or HotelsCombined, even Google.