Faraway Jackson Hole

Faraway built its reputation beside the water, with hotels in Nantucket, Martha’s Vineyard and Sag Harbor. For its first move into the mountains, Blue Flag Capital chose somewhere with considerably more altitude: the former Snake River Lodge at the foot of Jackson Hole Mountain Resort. The setting does much of the work. Faraway Jackson Hole sits in Teton Village, a minute from the tram and lifts, with Grand Teton National Park beyond and Yellowstone within reach. The transformation retains the scale of an established mountain resort while replacing its traditional lodge identity with something younger, more residential and distinctly Faraway.

The Wild Western Homestead

Workshop/APD and Jenny Bukovec Studio describe the design concept as a “Wild Western Homestead.” That could easily have resulted in antlers and cowboy clichés. Instead, the West appears through material, colour and collected objects. Reclaimed timber, natural stone, burled wood, fluted glass and hand-finished metalwork are layered with patterned textiles, art and vintage pieces. Sage, spruce, burnt sienna and earthy neutrals take their cues from the Wyoming landscape. The references move between ranch house and alpine chalet, but the execution is polished enough to keep everything firmly in the present. At the centre is a monumental fireplace, around which the lobby breaks into smaller lounges and library-like corners. It feels less like a hotel reception and more like the oversized living room of an unusually well-travelled rancher.

Rooms for Mountain Living

The first phase introduces 90 guestrooms and suites alongside a substantial collection of residences, all continuing the same contemporary Western language. Timber millwork and panelled headboards provide structure, while upholstered walls, tactile fabrics and bespoke furniture soften the rooms considerably. The fictional muse behind the hotel is Hattie Quinn, imagined as a first-generation rancher, and her character provides a loose narrative rather than a literal theme. Higher-category rooms add fireplaces, soaking tubs and terraces looking towards the surrounding mountains. Practical details are equally well considered: humidifiers, boot dryers and even oxygen recognise that this is a hotel designed to be used after a real day at altitude.

Meet at Sure Hand

Sure Hand is the hotel’s all-day restaurant and social hub, connected directly to the lobby lounge and another wood-burning fireplace. Its Western references become more explicit here, with vintage jackets, belt buckles, cowboy imagery and bronze works associated with Frederic Remington adding character to the room. The food stays equally close to the region. Local producers supply ingredients for a menu that moves from corn griddle cakes and huckleberries in the morning to bison, beef, skillet cornbread and other substantial mountain fare later in the day. It is designed to work as much for people coming off the slopes as for those settling in for the evening — exactly what a mountain hotel restaurant should do.

Out All Day, In by the Fire

Jackson Hole is not somewhere to spend the entire day admiring the furniture. Skiing begins practically outside the door in winter; warmer months bring hiking, mountain biking, horseback riding, rafting and access to Grand Teton National Park. Faraway works with local outfitters for excursions further into the landscape and towards Yellowstone. Back at the hotel, the indoor-outdoor pool, hot tubs and sauna provide the necessary counterpoint. The rhythm is refreshingly uncomplicated: mountains first, recovery afterwards, then dinner and a drink beside the fire. The hotel’s communal spaces have been designed around precisely that transition.

The Mountain Lodge, Loosened Up

Faraway Jackson Hole is most convincing when it avoids trying too hard to be Western. The bones of the former Snake River Lodge provide the scale and mountain infrastructure, while Workshop/APD and Jenny Bukovec Studio bring in enough ranch-house character to establish a sense of place without turning Wyoming into scenery. That makes this first alpine Faraway an interesting evolution for the brand. Nantucket has been exchanged for the Tetons, beach days for ski runs and fireplaces, but the underlying idea remains familiar: take a destination with a very strong identity, loosen up its established hospitality codes and give people somewhere they actually want to gather. The result is a mountain lodge with its boots firmly in Wyoming — but without too much dust on them.