Barceló Torre de Madrid, Madrid
Design, Drama, and Spanish Soul in an Iconic Tower
A Monument to Modern Madrid
Set within the first nine floors of the historic Torre de Madrid—once the tallest concrete structure in the world—Barceló Torre de Madrid is no ordinary hotel. This architectural landmark has been transformed into a bold expression of Spanish creativity, where luxury is anything but conventional. With its roots in mid-century modernism and its heart in contemporary design, this is Madrid at its most expressive.
Jaime Hayón’s Whimsical World
At the core of the hotel’s transformation is celebrated Spanish designer Jaime Hayón, whose signature blend of elegance and surrealism gives the space its singular identity. Expect jewel tones, sweeping curves, gold flourishes, and sculptural forms that walk the line between sophisticated and theatrical. The lobby alone sets the stage—a giant zebra-striped bear in a top hat greets guests with tongue-in-cheek grandeur.
Art, Imagination, and Identity
Barceló Torre de Madrid wears its cultural heart on its sleeve. Flamenco-inspired artworks, cartoonish masks, and playful design motifs animate the interiors, paying tribute to Spanish heritage with a wink. It’s a hotel that refuses to take itself too seriously—choosing instead to be immersive, surprising, and full of character at every turn.
Rooms That Invite and Inspire
Guest rooms echo the hotel’s dramatic aesthetic while offering a plush, comfortable retreat from the city buzz. Bold color palettes, custom lighting, and whimsical furniture elements make each space feel curated yet cozy. It’s not just a room—it’s an extension of the story being told throughout the building: one of style, imagination, and uniquely Madrileño flair.
Dining and Downtime with Panache
The hotel’s restaurant and bar follow suit, delivering both culinary flair and visual drama. Whether it’s a morning coffee surrounded by design-forward decor or an evening cocktail under shimmering lighting, the vibe remains stylishly offbeat. Every detail—from the menu to the music—is designed to enhance the atmosphere of playful sophistication.
A Stay That Dares to Be Different
Barceló Torre de Madrid is more than a place to sleep—it’s a celebration of Spanish design, identity, and the unexpected. Housed in one of the city’s most iconic buildings and brought to life by one of its most creative minds, it’s a hotel experience that stays with you long after check-out.
DNA Hotels Verdict
Barceló Torre de Madrid is a bold design destination where history meets high style and every corner tells a story. For travelers who value originality, cultural character, and a touch of theatricality, this is Madrid at its most magnetic.
