The BEAUSiTE Zermatt
A Grand Hotel Reimagined with Alpine Soul and British Wit
An Alpine Icon Since 1907
Perched just above the village center with commanding Matterhorn views, The BEAUSiTE has been a Zermatt legend for over a century—but don’t expect dusty chandeliers or faded grandeur. This is a grand hotel gone rogue, where Belle Epoque elegance collides with quirky British humor, and the results are both charming and completely unexpected.
Where Heritage Meets Whimsy
Step inside and you’re greeted by a wave of fir green and glacier blue, soothing alpine tones that whisper “mountain sanctuary”—but with just enough edge to keep things interesting. The design, inspired by Zermatt’s golden age of mountaineering, is a tactile mix of rich velvet, warm wood, and carefully curated vintage pieces. From custom wallpapers to polished brass details, the spaces feel lived-in and loved, not staged or sterile.
In the lobby lounge, mid-century chairs sit beneath playful light fixtures, inviting long chats or lazy reads with a cocktail in hand. And with a Matterhorn view through nearly every window, you might just forget to leave.
Dining with Personality
Each dining venue tells its own story. The Grill is dark, moody, and perfect for slow, smoky dinners—think glowing coals, deep reds, and matte black finishes. In contrast, 3 Seasons is all blush tones and golden light, where fresh alpine ingredients shine under a soft antique-pink glow. It’s romantic, but never stuffy.
For lighter bites and après-ski indulgence, the bar and terrace are the go-to spots, especially with live jazz or DJ sets warming up the lounge as the sun sets behind the peaks.
Rooms Made for Mountain Daydreams
The 67 rooms and suites are calm, cocoon-like spaces designed to recharge after a day on the slopes or trails. Earthy textiles, Matterhorn-framed balconies, and walk-in rain showers bring luxury without excess. It’s the kind of place where you’ll sleep deep, wake up slow, and wonder why more hotels don’t just get it right like this.
Spa, Soak, Repeat
BEAUSiTE’s spa is a standout, with its heated outdoor infinity pool staring straight at the Matterhorn. There’s also a sauna world, steam room, and a menu of treatments that combines classic Swiss therapies with modern wellness. Between hikes or ski runs, this is where the true magic happens.
DNA Hotels Verdict
The BEAUSiTE is what happens when a historic Swiss hotel finds its second wind—bold, beautiful, and refreshingly un-grand in all the right ways. With design that delights, dining that surprises, and a sense of fun that runs through every hallway, this is Zermatt at its most effortlessly cool.
