BRACH Madrid
Soulful Luxury on Gran Vía
A Landmark Reborn
Some hotels host. Others perform. BRACH Madrid vibrates. Just off the pulsing artery of Gran Vía, this 1922 landmark has been reborn through the irreverent lens of Philippe Starck, emerging as a refuge of texture, taste, and raw charisma. It doesn’t shout luxury—it smolders with it. Parisian flair fuses with Iberian spirit in a property where leather and wood replace marble and chrome, where warmth trumps polish, and where every corner hums with creative soul.
Design That Breathes, Moves, and Surprises
From lobby to suite, BRACH unfolds as a tactile world. Clay pottery, soft leathers, weathered woods, and hand-curated art converge in interiors that are both intimate and expansive. This is not sterile five-star design—it’s hotel as habitat, built for lingering and low-lit conversations over great wine. Guest rooms range from compact hideaways to skyline-facing suites, each one unique, every one deeply considered. Forget cookie-cutter—this is curated comfort, wrapped in earthy tones and subtle sensuality.
Flavors with Flair
At BRACH, food doesn’t just feed—it seduces. The Mediterranean-inspired restaurant folds French finesse into bold Spanish spirit, delivering dishes that are fresh, inventive, and unforgettable. The in-house patisserie pushes indulgence further: a temple of flaky pastries and refined sweets that blur the line between art and appetite. Try one, then order three more—you’ll remember them weeks after checkout.
A City Hotel with Stillness
After a day lost in Madrid’s electric buzz of art, fashion, and tapas, BRACH’s wellness space is the reset button. A serene pool, a sauna, and quiet corners invite stillness. Nothing feels overbranded or overwrought—it’s simply a sanctuary inside the storm.
DNA Hotels Verdict
BRACH Madrid is where design, gastronomy, and city pulse collide—anchored in history, alive with Starck’s irrepressible creativity, and wrapped in warmth. For travelers who crave style with substance and hotels that feel less like stage sets and more like stories, this is the capital’s new address to know. Stylish, soulful, and alive in all the right ways.
