Broadwick Soho – A Glamorous Love Letter to London’s Most Iconic Neighborhood
Where Soho’s Bold Past Meets Contemporary Indulgence
London Hotel of the Year and City Hotel of the Year 2024 – The Times and The Sunday Times
The Pulse of Soho, Reimagined
Broadwick Soho bottles the raw energy, flamboyant creativity, and unapologetic flair that have defined Soho for generations. Inspired by the bohemian heyday of the 1960s and ’70s—an era shaped by trailblazers like Mary Fedden, Molly Parkin, and Muriel Belcher—this 57-room hideaway brings the district’s rebellious art scene into the modern age. It’s a place where gritty glamour becomes luxury, and where history isn’t just remembered, it’s lived.
Design with Edge and Attitude
Every space inside Broadwick Soho feels alive, bursting with personality and a distinctly British eccentricity. Retro disco-pop accents meet contemporary craftsmanship, while curated artwork and bold color play ensure no corner goes unnoticed. Soho’s layered identity—decadent, artistic, mischievous—is embedded into the architecture and atmosphere at every turn.
Eat, Sip, and Celebrate the Scene
Dining here is an ode to Soho’s social spirit. Dear Jackie, the signature restaurant, serves elevated Italian favorites in a lavish lower-ground setting—equal parts seductive and theatrical. Bar Jackie brings energy to street level with barista coffee by morning and effortless aperitivo culture by evening—a magnet for locals and hotel guests alike. For quiet indulgence, The Nook offers a resident-only haven complete with fireplace warmth and a vinyl soundtrack of nostalgia. Then there’s Flute—the rooftop jewel. Dazzling décor meets sweeping skyline views, creating a stage for champagne sunsets and after-dark glamour. Above it, the eighth-floor private dining room amplifies the mood with floor-to-ceiling views, bold art, and a crackling fireplace—Soho sophistication at its finest.
Rooms That Poshly Rebel
The 57 rooms and suites continue the hotel’s visual playfulness with a refined touch. Bespoke furnishings, rich geometric patterns, and vibrant prints are balanced with soothing hues to create warm, intimate sanctuaries. Layered textures, custom-designed beds, indulgent linens, and premium amenities turn every room into a luxurious retreat that still winks with personality.
A Modern Classic Rooted in Creative Soul
Broadwick Soho doesn’t imitate the district—it embodies it. This is a hotel with swagger, humor, and heart. A place where hedonists, dreamers, and night owls feel like they’ve finally found home.
DNA Hotels Verdict
Broadwick Soho is an electrifying addition to London’s boutique scene—a sensual blend of nostalgia, glamour, and fearless creativity. It celebrates Soho’s legendary spirit while delivering five-star comfort at every turn. For those who crave a hotel that’s as dynamic, daring, and stylish as Soho itself, this is where the night—and the city’s imagination—truly come alive.
