Brown BoBo, Tel Aviv
Bold, Playful, and Unapologetically Tel Aviv
A Statement in Black and Gold
Brown BoBo is anything but shy. Housed in the striking ToHa office tower on Yavne Street, this 200-room urban retreat is designed as a mash-up of high-gloss glamour and Tel Aviv cool. Black marble, golden accents, and velvet textures set the stage, creating interiors that pulse with energy as much as style. The design, by local firm Kitsch & Blitz, takes cues from pop art, 1970s Italian radicalism, and the city’s own nocturnal soul—think bold color blocking, cheeky accessories, and lighting that feels made for a late-night snapshot.
Rooms with Personality
Guestrooms play up contrast and confidence: glossy blacks, warm metallics, and pops of jewel tones create a mood that’s equal parts seductive and sophisticated. Retro-inspired furniture meets sharp contemporary lines, while oversized windows bring in Tel Aviv’s Mediterranean light. Some rooms feature freestanding bathtubs framed against dramatic city views—a reminder that Brown BoBo doesn’t do subtle.
Where the Party Starts (and Sometimes Ends)
This is not just a place to stay—it’s a place to be seen. The lobby lounge and cocktail bar feel like a stylish living room dialed up to eleven, with velvet banquettes, eclectic art, and a soundtrack that shifts seamlessly from day to night. Upstairs, the rooftop pool and bar are the main event: a glamorous perch with panoramic city views, palm-fringed vibes, and a party energy that feels both cosmopolitan and distinctly Tel Aviv.
DNA Hotels Verdict
Brown BoBo is Brown Hotels at its most flamboyant: cheeky, bold, and unforgettable. It captures the restless creativity and nightlife-driven energy of Tel Aviv in one highly designed package. More than a hotel, it’s a social hub where style is turned up to maximum and fun is built into the architecture.
