Hotel Clermont, Atlanta
Atlanta’s most notorious address—where Southern hospitality, rooftop cocktails, and a legendary past collide beneath a neon-lit skyline.
Why DNA Hotels Loves It
● One of America’s most successful hotel revivals, transforming a faded roadside icon into Atlanta’s most talked-about boutique hotel.
● A rare blend of history, design, nightlife, and genuine local culture—equal parts luxury hotel and urban legend.
● Home to the infamous Clermont Lounge, proving that great hotels don’t need perfect histories—they need unforgettable personalities.
A Legend with a Wild Side
Few hotels arrive with as much baggage—and wear it as proudly—as Hotel Clermont.
Originally opened in 1924 along Atlanta’s historic Ponce de Leon Avenue, the red-brick building has lived several lives. It has been a residential hotel, a motor lodge, a hideaway for traveling musicians, an occasional refuge for gangsters, a movie set, and, perhaps most famously, home to the legendary Clermont Lounge.
Since opening in the basement during the 1960s, the Clermont Lounge has become one of America’s most notorious nightlife institutions. Equal parts strip club, performance art venue, and Atlanta cultural landmark, it has attracted everyone from Anthony Bourdain and Lady Gaga to Marilyn Manson and countless curious travelers. Decades later, it remains as unapologetically weird as ever.
But the Clermont story doesn’t stop below ground.
Following a meticulous restoration by Atlanta-based hospitality group CH Projects, the building reopened in 2018 as Hotel Clermont, instantly becoming one of the most celebrated independent hotel launches in the American South.
Retro Glamour, Reimagined
The renovation embraces the building’s colorful history while refusing to become trapped by nostalgia.
Throughout the hotel, vintage references mingle effortlessly with contemporary design. Velvet seating, brass accents, custom murals, tropical prints, Art Deco flourishes, and playful nods to the property’s past create interiors that feel layered and authentic rather than themed.
The lobby immediately sets the tone. Low-slung velvet sofas sit beneath dramatic lighting. Houseplants soften the edges. Outkast lyrics appear hidden throughout the space as subtle tributes to Atlanta culture. Even the reception desk arrives wrapped in exuberant palm-leaf patterns.
It feels glamorous, slightly mischievous, and unmistakably local.
Rooms with Character to Spare
The 94 guestrooms and suites continue the hotel’s playful approach.
Forget anonymous luxury. Hotel Clermont delivers rooms packed with personality. Velvet headboards, record players, rotary phones, brass sconces, graphic textiles, and warm wood finishes create spaces that feel nostalgic without becoming kitsch.
Moody portrait photography inspired by the Clermont Lounge dancers hangs throughout many rooms, adding another layer of storytelling to the experience. Some accommodations feature bunk-bed configurations inspired by the bands and musicians who once stayed at the old motor lodge, while larger suites offer more residential comfort without losing the hotel’s distinctive character.
Modern comforts are fully present—fast Wi-Fi, luxurious bedding, contemporary bathrooms—but they never dominate the narrative.
Tiny Lou’s and the Art of Staying Out Late
Hotel Clermont understands that great boutique hotels need great food and nightlife.
Tiny Lou’s, named after a legendary burlesque performer from the building’s past, has become one of Atlanta’s most beloved dining rooms. Wrapped in blush-pink interiors, the French-American brasserie serves elevated classics with Southern confidence and has earned a loyal following among both locals and visitors.
The Lobby Bar offers a more intimate atmosphere, serving expertly crafted cocktails beneath dim lighting and vintage-inspired surroundings.
Then there’s the rooftop.
One of Atlanta’s most popular social destinations, the Rooftop Bar combines tropical cocktails, skyline views, and a crowd that perfectly reflects the city’s creative energy. At sunset, few places capture modern Atlanta quite so effortlessly.
A Hotel Within a Hotel
What makes Hotel Clermont unique isn’t simply the guestrooms or restaurants. It’s the sheer variety of experiences packed beneath one historic roof.
Guests can start the morning with coffee from Café Clermont, spend the afternoon exploring nearby Ponce City Market and the Atlanta BeltLine, enjoy dinner at Tiny Lou’s, watch the city lights appear from the rooftop, and eventually find themselves descending into the legendary Clermont Lounge below.
Very few hotels offer that kind of narrative arc.
The building operates less like a traditional hotel and more like a self-contained cultural ecosystem, where history, hospitality, entertainment, and local identity constantly intersect.
The Heart of Poncey-Highland
Location plays an important role in the hotel’s success.
Situated in Atlanta’s increasingly vibrant Poncey-Highland neighborhood, Hotel Clermont sits within walking distance of some of the city’s best restaurants, bars, boutiques, galleries, and creative spaces. Ponce City Market, the BeltLine, independent coffee shops, and a growing collection of local businesses have transformed the area into one of Atlanta’s most dynamic districts.
The hotel feels perfectly integrated into that energy rather than isolated from it.
Atlanta’s Most Unforgettable Stay
Many boutique hotels strive to feel authentic. Hotel Clermont actually is.
Its history is messy, colorful, occasionally outrageous, and completely inseparable from the city around it. Rather than sanitizing that past, the hotel embraces it, turning nearly a century of stories into one of the most entertaining hospitality experiences in America.
Equal parts neighborhood institution, design hotel, nightlife destination, and cultural landmark, Hotel Clermont captures Atlanta at its most confident, creative, and delightfully unconventional. It’s not simply a hotel stay—it’s an Atlanta story waiting to happen.
