Hotel Emeline – Charleston Charm with a Creative Twist
A Southern Icon Reimagined
From Holiday Inn to Boutique Gem
Once known as a Holiday Inn (and later a DoubleTree), the building had long served Charleston visitors in a traditional hotel style. But in 2020, following a major $25 million transformation, it reopened as Hotel Emeline—a bold, design-forward property that blends Charleston’s historic spirit with modern creativity. Gone are the bland interiors and cookie-cutter layouts; in their place are curated spaces filled with character, texture, and local soul.
Where Heritage Meets Modern Spirit
Set in the heart of Charleston’s historic district, just steps from the City Market, Hotel Emeline offers 212 rooms designed with warmth, tactile comfort, and a touch of eclectic flair. Interiors embrace vintage typewriters, vinyl record collections, locally inspired art, and antique-style furnishings, creating a sense of homey sophistication that celebrates the city’s charm while pushing its hospitality design into the future.
A Culinary and Social Hub
The transformation also brought Frannie & The Fox, a wood-fired Italian eatery that quickly became a local dining favorite, offering seasonal, shareable plates and courtyard dining under string lights. For coffee lovers, Clerks Coffee Company serves artisanal brews and fresh pastries, making mornings and afternoons buzz with local energy. The lobby bar keeps evenings lively, with craft cocktails and regional wines providing a perfect post-exploration stop.
Rooted in the Neighborhood
Hotel Emeline connects deeply with Charleston’s creative and cultural scene. Guests can hop on custom bicycles, browse local artisan products in the hotel’s retail spaces, and tap into a calendar of art and music events designed to showcase Charleston’s talent. The property’s prime location near King Street shopping, waterfront strolls, and historic landmarks makes it ideal for travelers eager to explore Charleston’s layers of history and charm.
DNA Hotels Verdict
Hotel Emeline is a complete reinvention—from its Holiday Inn past to a highly personal, design-driven experience that feels unmistakably Charleston. For travelers seeking Southern hospitality with a creative edge and a strong sense of place, it’s one of the city’s most compelling stays.
