Hôtel Florida: A Parisian Fever Dream of Art Deco Glamour and 1970s Whimsy
Where nostalgia, elegance, and eccentric charm collide
A Bold Return to the 8th
Hôtel Florida is a glamorous time capsule, blending the glitz of the Roaring Twenties with botanical wallpaper, Art Deco elegance, and the playful exuberance of 1970s design. Nestled in the heart of Paris’ Madeleine neighborhood in the 8th arrondissement—once the epicenter of nightlife and literary greats—the hotel’s striking corner building evokes a ship’s prow, cutting through waves of nostalgia and style.
Design with a Wink
Inside, brass accents, tropical motifs, and geometric patterns dance among marble and burr wood, nodding to its Art Deco heritage. But this isn’t a simple tribute to the past—Hôtel Florida is a vibrant, eclectic fusion of eras. Picture a chic family home, inhabited by a delightfully eccentric fashionista aunt, where cozy attic rooms on the sixth and seventh floors bloom with floral wallpapers, antique furnishings, and dreamy shades of blue, wrapped in a wistful air of nostalgia.
A World of Scent and Story
Adding to the charm is a carefully curated sensory experience by Rami Makdachi, founder of candle brand Lola James Harper. The air is rich with the warmth of leather, coffee, mahogany, and the delicate scent of Casablanca lilies, creating an atmosphere of haute homeliness. It feels less like checking into a hotel and more like stepping into a cinematic memory.
From Corsica, With Love
The hotel’s Nepita restaurant serves up Mediterranean flair, from sophisticated breakfasts to Corsican-inspired dinners, offering a laid-back yet refined setting where families, locals, and travelers mingle. The energy is unpretentious and welcoming, but the details—handpicked wines, seasonal ingredients, and beautifully plated dishes—remind you you’re in Paris.
A Suite with a View
For a truly lavish stay, the Florida Suite provides Eiffel Tower views and a sumptuous marble bathroom adorned with retro 1970s ceramics—a testament to the hotel’s seamless blend of indulgence and charm. It’s both over-the-top and deeply comforting, like velvet and perfume on a winter morning.
DNA Hotels Verdict
Hôtel Florida is a whimsical ode to opulence—less a hotel, more a dreamscape. It’s where Parisian glamour, literary soul, and a dash of eccentricity come together in a space that’s as transportive as it is stylish. A stay here doesn’t just delight—it lingers.
