The Hoxton, Lloyd Amsterdam: A Storied Landmark Reimagined for a New Generation
Where East Dock Heritage Meets Effortless Hoxton Cool
From Historic Icon to Modern Hideaway
Set along Amsterdam’s vibrant Eastern Docklands, The Hoxton, Lloyd Amsterdam breathes new life into one of the city’s most legendary buildings. Once known as the Lloyd Hotel, this monumental structure—dating back to the early 20th century—has lived many lives: from a grand hotel for emigrants, to a wartime prison, to an artist residence, and now, a contemporary design hotel infused with The Hoxton’s signature warmth, wit, and charm. The building’s historic bones—arched windows, tiled hallways, and exposed beams—remain proudly visible, offering a sense of authenticity and character that can’t be fabricated. Inside, the space has been reimagined by Local Works Studio and Nicemakers, two design powerhouses who have balanced reverence for the past with a playful, forward-looking aesthetic. Think: eclectic vintage furnishings, tactile materials, and an abundance of color and texture that make every corner feel lived-in yet elevated.
Rooms with Personality and Purpose
With 136 guestrooms, no two are quite alike—each one reflects the building’s layered history while embracing a distinctly Hoxton spirit. Expect lofty ceilings, timber beams, bespoke lighting, and a soothing mix of mid-century and Art Deco influences. The palette leans toward earthy tones—ochres, greens, and deep blues—paired with patterned textiles and handcrafted details. Some rooms feature harbour views, others showcase the building’s original architectural quirks—arched alcoves, slanted ceilings, and tall warehouse-style windows. Whether tucked beneath the eaves or overlooking the IJ River, each space feels personal, designed for travelers who crave style without stiffness, and comfort without compromise.
All-Day Dining and Late-Night Conversations
As with all Hoxton properties, food and drink take center stage. The main restaurant is a buzzing all-day affair where locals and guests gather over coffee, cocktails, and globally inspired dishes made with locally sourced ingredients. The lobby bar, meanwhile, channels the building’s social history—it’s a lively meeting point filled with mismatched chairs, record players, and a steady hum of conversation. And when night falls, the intimate cocktail bar in the lower levels comes alive. With low lighting, vintage glassware, and a moody color scheme, it’s the perfect place to end an Amsterdam evening—with friends, strangers, or both.
A Cultural Anchor in Amsterdam’s East
The Hoxton, Lloyd doesn’t just occupy space—it adds to the city’s cultural conversation. Long a neighborhood of creativity and reinvention, the Eastern Docklands have evolved into one of Amsterdam’s most exciting districts, blending industrial grit with artistic energy. The Hoxton fits right in: hosting local art installations, DJ sets, community dinners, and pop-up events that blur the line between hotel and cultural hub. Outside, you’re a short bike ride from the NEMO Science Museum, the Maritime Museum, and the city center. Inside, you’ll find everything that makes Hoxton hotels beloved: community, comfort, and a sense of home—even in a place this steeped in history.
DNA Hotels Verdict
With its bold spirit, deep respect for heritage, and eye for contemporary design, The Hoxton, Lloyd Amsterdam captures the essence of the city itself—creative, layered, and endlessly evolving. It’s more than a stay; it’s a story—one that’s been rewritten with grace, humor, and just the right amount of attitude.
