The Hoxton, Lloyd Amsterdam
Historic Docklands, Reimagined with Hoxton Soul
Why DNA Hotels Loves It
● A landmark building with one of Amsterdam’s richest histories, thoughtfully reimagined by The Hoxton.
● Bold interiors by AIME Studios and Nicemakers that celebrate heritage without becoming nostalgic.
● A vibrant cultural hub where design, food, art, and community naturally come together.
A Building That Never Stopped Reinventing Itself
Few Amsterdam hotels have lived as many lives as The Hoxton, Lloyd. Built in 1921 for the Royal Holland Lloyd Shipping Company, the monumental building first welcomed emigrants embarking on journeys across the Atlantic. In the decades that followed it became a hotel, a wartime prison, artists’ studios and the much-loved Lloyd Hotel before beginning its latest chapter under The Hoxton. Rather than erase this remarkable history, the renovation embraces it, allowing every layer of the building’s story to remain visible.
Historic Bones, Contemporary Character
Designed by Ennismore’s AIME Studios together with Amsterdam-based Nicemakers, the interiors carefully balance old and new. Original stained-glass windows, decorative tiling, elegant wood panelling and soaring ceilings sit comfortably alongside bold colours, geometric patterns and vintage-inspired furnishings. Warm shades of coral, ochre and terracotta contrast beautifully with cooler blues and greys, creating spaces that feel welcoming, creative and unmistakably Hoxton. It’s heritage with personality rather than nostalgia.
Rooms Full of Individual Character
The building’s unusual architecture means no two of the 136 guestrooms are exactly alike. Some feature dramatic timber beams, others overlook the IJ waterfront through oversized industrial windows, while special rooms include the spectacular Tower Room with its spiral staircase, the musical Tune Room complete with grand piano, and the expansive Gather Room designed for entertaining. Every room combines handcrafted details, comfortable bedding, thoughtful lighting and just enough playful design to make each stay feel unique.
Food, Drinks and Creative Energy
Like every Hoxton, the social spaces are central to the experience. Breman Brasserie serves comforting European cuisine with subtle South American influences throughout the day, while Barbue cocktail bar pays tribute to the building’s maritime history with Italian-inspired interiors and inventive cocktails created in collaboration with celebrated Argentinian bartender Tato Giovannoni. During warmer months, the sun-filled terrace becomes one of the Docklands’ favourite gathering places. The lobby remains the hotel’s living room—a welcoming space where guests, neighbours and creatives naturally cross paths.
A Cultural Home in Amsterdam East
The Eastern Docklands has become one of Amsterdam’s most exciting neighbourhoods, where former warehouses now house galleries, creative studios, restaurants and waterfront cafés. The Hoxton fits seamlessly into that atmosphere, hosting exhibitions, cultural events and collaborations with local artists, including an ever-changing collection curated alongside nearby galleries and creative organisations. It’s a hotel that feels genuinely connected to its surroundings rather than simply located within them.
Why It Works
The Hoxton, Lloyd Amsterdam proves that great hospitality begins with respecting a building’s story. By preserving its remarkable history while introducing warm, contemporary design and an unmistakable sense of community, it has become one of Amsterdam’s most compelling places to stay. Authentic, creative and full of character, it perfectly reflects the spirit of the city’s ever-evolving Eastern Docklands.
