The Hoxton, Florence, Italy
A Bold Fusion of Renaissance Heritage and Postmodern Italian Design
Why DNA Hotels Loves It
● A fascinating architectural dialogue between a sixteenth-century Renaissance palazzo and a postmodern landmark by Andrea Branzi.
● Distinctive interiors by AIME Studios that combine Florentine heritage with contemporary design, vintage pieces, and playful Italian modernism.
● A lively social atmosphere centred around a landscaped courtyard, exceptional dining, and thoughtfully designed communal spaces.
Two Buildings, One Story
Few hotels embrace architectural contrast as confidently as The Hoxton, Florence. Spread across a late Renaissance palazzo built for the Ricasoli family and a striking 1980s building designed by Andrea Branzi, founder of Archizoom and later a member of the Memphis movement, the hotel celebrates more than four centuries of Florentine design. Rather than disguising the differences, each building proudly expresses its own identity. History remains visible. Modernity feels entirely at home.
A Dialogue Between Eras
AIME Studios approached the interiors with remarkable sensitivity. In the historic palazzo, original frescoes, vaulted arcades, lime-washed walls, and terrazzo floors provide the backdrop for vintage Italian furniture, bespoke textiles, and carefully curated artworks. Across the courtyard, the Branzi building embraces geometric forms, bold colours, and playful postmodern references that honour one of Italy’s most influential designers. Architecture becomes conversation. Every space tells a different chapter.
Rooms with Distinct Personalities
The guestrooms reflect the character of the buildings that surround them. Some celebrate Renaissance proportions with restored architectural details and subtle references to Florence’s marble-clad churches, while others embrace Branzi’s expressive modernism through graphic patterns, asymmetrical furniture, and vibrant colour palettes. Larger suites and the impressive three-bedroom House introduce generous living spaces, private terraces, and views across Florence’s rooftops towards the Duomo. Luxury feels relaxed. Individuality defines every stay.
The Social Heart
Like every Hoxton, the public spaces are designed to be lived in. The landscaped courtyard, shaded by olive and lemon trees and centred around a graceful fountain, forms the hotel’s gathering place from morning coffee to evening aperitivo. Alassio celebrates Mediterranean flavours with subtle Ligurian influences, while Enoteca Violetta offers an inviting neighbourhood wine bar beneath soaring wine cabinets. Hidden below, La Riserva transforms a vaulted cellar into an intimate setting for tastings and private dinners. Hospitality feels wonderfully informal. The city naturally flows inside.
A Different Perspective on Florence
Positioned near Piazza della Libertà, The Hoxton offers easy access to Florence while remaining just beyond its busiest streets. Guests can explore the city’s extraordinary museums and Renaissance landmarks before returning to a neighbourhood that feels quieter, more residential, and distinctly local. It is a location that encourages discovery beyond the obvious. The destination feels familiar. The experience feels refreshingly new.
Why It Works
The Hoxton Florence succeeds because it refuses to choose between heritage and innovation. By bringing together Renaissance architecture, postmodern Italian design, contemporary hospitality, and the brand’s unmistakably relaxed atmosphere, it creates one of Florence’s most original new places to stay. It is a hotel where the city’s extraordinary design history continues to evolve.
