The Hoxton, Vienna: Modernism Reimagined with Retro Soul
Where Mid-Century Marble Meets Viennese Cool
A Modernist Masterpiece, Reborn
In a city famed for its Baroque palaces and classical grandeur, The Hoxton, Vienna makes its mark by looking forward—and back—in all the right ways. Housed in a striking marble-clad modernist landmark from the 1950s, once home to the Austrian Chamber of Commerce, the hotel has transformed a piece of postwar architecture into a love letter to design and community. Behind its clean lines and grand travertine walls lies a story of rebirth: of a building once symbolic of bureaucracy, now humming with creativity, conversation, and cosmopolitan charm. The renovation celebrates the building’s modernist bones while injecting The Hoxton’s signature warmth and humor. Light floods through towering windows into an expansive double-height lobby, where terrazzo floors, lush greenery, and vintage-inspired lighting create an atmosphere that’s both timeless and alive. Ruby-red sofas and sculptural armchairs channel 1950s flair, while the energy feels distinctly now—more creative hub than corporate hall.
Rooms with Character and Craft
Upstairs, the 196 guestrooms carry the narrative forward, weaving early 20th-century Viennese design into mid-century modern lines. Geometric curtains nod to the Wiener Werkstätte, that seminal art collective that defined Austria’s decorative modernism, while ruched headboards and elegant wood finishes pay homage to the refined minimalism of Adolf Loos. The palette—soft neutrals punctuated by rich jewel tones—creates a cozy, design-savvy atmosphere. It’s the kind of room that feels like it’s been there forever, yet completely of the moment. With carefully restored details, bespoke furniture, and thoughtful lighting, The Hoxton achieves what few hotels can: a seamless blend of history and hipness.
From Sunrise to Sunset: A City Within the City
The Hoxton has always understood that the best hotels are more than just a place to sleep—they’re places to gather. Here in Vienna, that ethos is on full display. The ground-floor bistro hums from morning until night, serving up easygoing dishes with a distinctly European sensibility, while the basement cocktail bar offers a sultry escape under low lighting and clinking glassware. But it’s the Cuban-inspired rooftop bar and pool that steal the show. With panoramic city views and golden-hour light, it’s quickly become one of Vienna’s most coveted spots for sunset cocktails. Palm fronds sway against the marble backdrop, while the skyline glows beyond the pool—a rare, cinematic perspective on the Austrian capital.
Design, Culture, and Connection
Every Hoxton around the world tells a local story, and in Vienna, it’s one of artistic heritage and architectural cool. The design honors the city’s deep creative roots—from Loos to Klimt, from Secessionist geometry to modernist precision—while reimagining them for a new generation of travelers. It’s a hotel that feels plugged into Vienna’s present: a space where freelancers sip espresso alongside locals, where music nights and cultural events blur the lines between guest and neighbor.
DNA Hotels Verdict
With its impeccable design, cultural soul, and easygoing elegance, The Hoxton, Vienna is a triumph of adaptive reuse and contemporary hospitality. It turns a once-official building into a place of warmth, laughter, and style—a marble-clad modernist reborn as one of Vienna’s coolest new social hubs. Effortlessly chic, quietly confident, and unmistakably Hoxton.
