Le Farnatchi, Marrakech
An intimate riad where master craftsmanship, timeless elegance, and heartfelt hospitality create one of Marrakech’s most memorable stays.
Why DNA Hotels Loves It
● One of the Medina’s original luxury riads, combining authentic Moroccan craftsmanship with deeply personal hospitality.
● Beautifully restored traditional houses filled with museum-worthy Moroccan art and antiques collected by owner James Wix.
● A remarkably peaceful retreat where generous public spaces and intimate courtyards create the feeling of staying in a private home.
A Hidden Sanctuary in the Medina
Hidden behind an unassuming wooden door in the heart of Marrakech’s ancient Medina, Le Farnatchi quietly reveals itself as one of the city’s most refined boutique hotels. Spread across seven interconnected traditional riads, the property feels wonderfully secluded despite being only moments from the souks, Ben Youssef Madrasa, and Marrakech Museum. Rather than creating a grand luxury hotel, owner James Wix has carefully preserved the intimate atmosphere of a private Moroccan home, where guests are welcomed more like returning friends than hotel visitors.
Moroccan Craftsmanship at Its Finest
Le Farnatchi is a celebration of Morocco’s extraordinary artisanal traditions. Master craftsmen have filled the riad with hand-carved cedar ceilings, intricate zellige tilework, polished tadelakt walls, lace-like plasterwork, and beautifully painted wood. Throughout the house, James Wix’s personal collection of Moroccan antiques and artwork adds another layer of authenticity, giving every room genuine character rather than decorative styling. The result is richly detailed without ever feeling overwhelming.
Space to Slow Down
Unlike many riads, Le Farnatchi offers an exceptional sense of space. Two elegant courtyards form the heart of the property. The main patio centres around a seven-metre swimming pool fed by a gently flowing fountain, while the second courtyard is shaded by fragrant citrus trees and bordered by elegant lounges and intimate dining spaces. Comfortable salons, quiet seating areas, and rooftop terraces provide countless places to retreat, read, or simply listen to the sounds of the Medina drifting over the rooftops.
Suites Designed for Living
The hotel’s ten spacious suites continue the feeling of a private residence. Large sitting rooms, fireplaces, king-size beds, handcrafted furnishings, and private balconies or patios create rooms that feel both luxurious and wonderfully comfortable. Bathrooms feature intricate zellige tiles, deep soaking tubs or domed showers, while every detail reflects the craftsmanship found throughout the riad. It’s traditional Moroccan design interpreted with remarkable comfort and restraint.
Hospitality That Feels Personal
What truly distinguishes Le Farnatchi is its atmosphere. The service is warm, discreet, and highly personal, with James Wix often present to welcome returning guests. Breakfast can be enjoyed wherever guests choose, while traditional Moroccan dinners showcase local recipes prepared with care. Next door, the celebrated Le Trou au Mur restaurant—also part of the Farnatchi family—offers one of the Medina’s finest dining experiences. The adjoining spa, with its marble hammams and traditional treatments, completes the sense of quiet indulgence.
Why it Works
Le Farnatchi captures everything that makes Marrakech magical: extraordinary craftsmanship, timeless architecture, and genuine hospitality. More than simply a beautiful riad, it offers an atmosphere that feels deeply personal, where every courtyard, salon, and suite invites guests to slow down and experience the city at its most authentic. Elegant without pretension and luxurious without excess, it remains one of Marrakech’s finest boutique addresses.
