nhow Brussels Bloom: Where Brutalism Meets Bold Art
A Living Canvas in the Heart of the City
From Concrete Classic to Creative Icon
What began life in 1976 as the Hyatt Regency Brussels—a monumental Brutalist structure of concrete, steel, and glass—has now been reimagined as nhow Brussels Bloom, one of the most striking lifestyle hotels in the city. The building’s bold geometry remains a defining feature, but its story has evolved: from corporate modernism to creative hub. Part of NH Hotel Group’s forward-thinking nhow brand, this transformation injects color, playfulness, and artistry into every corner.
A Hotel That Thinks Like an Artist
At nhow Brussels Bloom, art isn’t decoration—it’s DNA. The hotel’s interiors have been reborn through a bold collaboration with London-based artist Jessica Thacker, known for her vibrant, music-inspired abstract paintings. Her work now graces the entire seventh floor, turning it into a rhythmic explosion of color and emotion. Every corridor and guestroom on this level pulses with creative energy—fluid brushstrokes and dynamic compositions that invite guests to step inside her world. The hotel’s other spaces continue the theme with curated artworks and installations that celebrate expression and individuality, reinforcing nhow’s mission to be a living, breathing gallery of ideas.
Design with an Edge
The design blends industrial heritage with creative soul. Exposed concrete and angular Brutalist forms are softened by bold patterns, warm lighting, and bursts of saturated color. The atmosphere feels youthful yet sophisticated, unapologetically urban but undeniably welcoming. Public areas double as creative lounges—spaces to sip coffee, brainstorm, or simply take in the artistry surrounding you. Guestrooms maintain the same balance of comfort and creativity. Each one feels dynamic yet calm, with clean lines, soft textures, and contemporary furnishings designed to let the art speak for itself.
More Than a Stay—An Immersive Experience
nhow Brussels Bloom isn’t just about sleeping beside art—it’s about living inside it. Guests are invited to engage with the hotel’s creative spirit, whether that means relaxing in a colorful corner of the lobby, attending an art event, or simply absorbing the visual rhythm of the space. It’s an experience that feels less like a hotel stay and more like checking into a piece of modern culture.
The DNA Hotels Verdict
nhow Brussels Bloom takes a Brutalist landmark and redefines it with fearless creativity. Through Jessica Thacker’s vivid artistry and nhow’s signature design language, it transforms a once-corporate icon into an inspired retreat for today’s curious traveler. This is Brussels at its most expressive—bold, colorful, and confidently alive.
