Paragon 700 Boutique Hotel – Ostuni, A Red-Hued Rebel in the White City
Eclectic elegance in an 18th-century palazzo with a playful soul
A Palazzo Like No Other
In Ostuni’s maze of whitewashed streets, Paragon 700 Boutique Hotel stands in bold contrast—its 18th-century façade painted a deep Pompeian red, earning it the nickname Palazzo Rosso. Once a noble mansion, it has been meticulously restored, transforming into a boutique retreat where historical grandeur meets fearless design.
Eclectic Interiors with a Sense of Humor
Inside, South African custom-made sofas share space with antique Argentinian tin plates, finds from English flea markets, and whimsical contemporary art. The design resists categorization—playful yet sophisticated, curated yet relaxed. Faded frescoes, stone vaults, and original architectural details hold the building’s history, while unexpected touches, like the waistcoated wooden monkeys at the bar, keep the atmosphere delightfully offbeat.
A Dialogue Between Past and Present
Every space is a collision of eras and aesthetics—quirky treasures and bold color set against centuries-old stonework. It’s a place that invites exploration, where each corner tells its own story and each room feels like a discovery.
DNA Hotels Verdict
Paragon 700 is not a hotel that blends in—it’s a destination in itself. For travelers who relish the unconventional and want history served with a wink, this red palazzo in Ostuni delivers an experience as rich and layered as its walls.
