Hotel Pelirocco: Brighton’s Rock’n’Roll Time Capsule
Subversive themes, pop culture fantasy, pure seaside attitude.
A Reinvention on the Regency Seafront
Hotel Pelirocco sits in Brighton’s Regency Square — steps from the beach and the i360 — and then promptly ignores every rule about English seaside hotels. Instead of polite neutrals and coastal clichés, Pelirocco leans hard into counterculture: rock gods, subversive pop, erotic kitsch, cult cinema. This is Brighton’s bohemian id, spatialized.
Where Heritage Gets a Glow-Up
Nineteen themed rooms deliver nineteen distinct worlds — Ziggy Stardust nostalgia in “Rebel Rebel,” Americana excess in the Dolly Parton “Dollywould” suite, Star Wars darkness in “Lord Vader’s Quarters,” sensual bamboo minimalism in “Koibito Love,” boxing iconography in the Muhammad Ali room. It’s maximalist staging with surprisingly sharp curation — objects as narrative, not clutter.
The Vibe: Loud, Liberated, Electric
The bar is the hotel’s social engine — cheeky cocktails, DJ nights, karaoke, pink walls, rock memorabilia. It’s playful and unembarrassed — and because it doesn’t pretend to be anything other than what it is, the energy feels honest. This is not hospitality as lifestyle brand — this is cultural mischief with beds attached.
Design with Personality
Yes, some theme rooms show patina — but here, that just reads as lived-in character. Staff keep it friendly and human, amenities get fun (massages, “intimacy kits”), and location is A+ central — two minutes to the beach, ten to The Lanes. A classic Brighton townhouse shell holding pure fantasy inside.
DNA Hotels Verdict
Hotel Pelirocco proves that design can be loud and still have integrity. It takes a stance, commits to it, and delivers a stay that’s ferociously alive — Brighton, distilled into a hotel.
