The Plaza Hotel Pioneer Park – El Paso, Texas
Art Deco grandeur, Hollywood glamour and the spirit of the American Southwest.
Why DNA Hotels Loves It
● A beautifully restored 1930 Art Deco landmark that has defined the El Paso skyline for nearly a century.
● Rich Pueblo Deco interiors blending historic architecture, West Texas craftsmanship and cinematic glamour.
● Home to one of Texas’ most spectacular rooftop bars, occupying Elizabeth Taylor’s former penthouse.
A Desert Landmark Reborn
When the original El Paso Hilton opened in 1930, it instantly became one of the Southwest’s most glamorous destinations. Rising high above the desert landscape, the Art Deco tower welcomed Hollywood stars travelling west by train long before commercial air travel reshaped American tourism. Today, following an exceptional restoration, The Plaza Hotel Pioneer Park once again stands as the architectural icon of downtown El Paso, its glowing red PLAZA sign continuing to illuminate the city’s skyline.
Pueblo Deco with Hollywood Glamour
The restoration embraces the building’s remarkable heritage while introducing a refined contemporary elegance. Rich mahogany, burnished brass, leather seating, vintage photography and carefully curated books create interiors that feel part grand hotel, part private library and part cinematic set. Rather than recreating the past, the design celebrates it, allowing original Art Deco details and Southwestern influences to coexist with understated modern luxury.
Classic Luxury with a Sense of Place
The guestrooms continue the same sophisticated dialogue. Spacious layouts frame sweeping views across downtown El Paso, the Franklin Mountains and the international border beyond, while marble bathrooms, Le Labo amenities, Tivoli sound systems and Nespresso machines add contemporary comfort without overshadowing the building’s historic character. Every room feels quietly luxurious, elegant and unmistakably connected to its unique desert setting.
Where El Paso Comes Together
The Plaza is once again one of the city’s great social destinations. Ámbar celebrates the rich culinary traditions of neighbouring Ciudad Juárez through a contemporary interpretation of Mexican cuisine, while La Perla crowns the seventeenth floor in what was once Elizabeth Taylor’s private penthouse. As the sun sets over the Chihuahuan Desert, the rooftop has become one of Texas’ most memorable places for a cocktail, pairing panoramic views with a timeless sense of glamour that perfectly captures the enduring spirit of this remarkable hotel.
