Sir Adam – Amsterdam, Where the Beat Meets the Skyline
A high-energy hideaway inside the city’s most iconic tower
From Oil to Outrageous
Sir Adam lives on the lower floors of the former Shell Tower—Amsterdam’s 1971 riverside landmark, now reimagined as the A’DAM Toren, a creative hub of music, art, and culture. The hotel trades corporate formality for a free-spirited, urban energy, drawing inspiration from the city’s eclectic character and its own perch above the IJ River. Here, the vibe is part boutique stay, part cultural clubhouse.
The Hub: A Lobby That Works and Plays
Forget marble counters and hushed receptions—guests are greeted in The Hub, a hybrid of co-working space, concept store, and hangout spot. Vinyl records spin, design books line the shelves, and conversations flow as naturally as the coffee. It’s a place to plug in or zone out, equally suited for a morning brainstorm or an afternoon of people-watching.
Burgers, Beats, and a Living Room Feel
On the ground floor, The Butcher Social Club keeps the mood casual with gourmet burgers, craft cocktails, and plenty of space to lounge. Styled like a friend’s oversized living room—with pool tables, comfy seating, and sprawling views—it doubles as a social anchor for guests and locals alike.
Elevators Worth the Ride
Sir Adam has a playful streak, and nowhere is it more obvious than in its themed elevators. The standout: a ’70s disco lift with a mirror ball, illuminated dance floor tiles, and vintage tracks to soundtrack your ride. It’s a hotel where even the journey between floors is part of the experience.
Views with a Rush
For the ultimate perspective, head to the rooftop swing—an adrenaline-pumping perch that sends you soaring beyond the tower’s edge, suspended over the water with Amsterdam’s skyline unfolding in every direction.
DNA Hotels Verdict
Sir Adam is not just a place to sleep—it’s a fully plugged-in experience that fuses bold design, music culture, and playful hospitality. From the creative hum of The Hub to the pulse of the disco elevator and the thrill of the rooftop swing, it captures Amsterdam’s vibrant spirit in one unforgettable package.
