Sir Victor
Barcelona’s Bold New Chapter
From OMM to Icon
Few cities fuse historic gravitas with youthful swagger like Barcelona—and Sir Victor embodies that same energy in architectural form. Once known as OMM, the city’s first true design hotel, the property has been boldly reborn under the Sir Hotels brand. It’s not just a stylish stay; it’s an immersive experience where architecture, contemporary art, and Catalan flair come together with a wink and a rooftop view.
A Façade with Purpose
Set along Passeig de Gràcia, Sir Victor’s façade is as smart as it is dramatic. Designed like curved pages peeling from a book, the stainless steel modules achieve the impossible in this tightly regulated area: they carve out private balconies, filter street noise, and frame perfect views of Gaudí’s Casa Milà just across the way. It’s functional theater—sunlight bounced, privacy preserved, Barcelona staged.
Inside the Sir Mindset
Step inside and you’ll find a lobby that feels less like reception and more like an art collector’s living room. Warm woods, brushed metals, and tactile textiles anchor the design, while rooms are infused with confident Catalan character. Handwoven rugs by Nani Marquina, modernist furnishings from B&B Italia and Cassina, and signature Sir denim robes set the tone. Artworks by local artists—including Bernat Daviu’s playful Xarrupa series—turn each room into a curated expression of the city’s creative pulse.
Rooftop Rituals & Steakhouse Swagger
The rooftop is where the mood shifts into high gear. Equal parts urban perch and social ritual, it hosts locals, travelers, and DJs against a backdrop of 360° views. Sunsets here are events in themselves. Downstairs, MR PORTER—the Amsterdam-born steakhouse—delivers a sultry, dimly lit counterpoint. It’s a place where long lunches turn into late-night drinks, where the bone-in cuts are as memorable as the atmosphere.
A Hotel in Motion
What makes Sir Victor stand apart is its connection to Barcelona’s rhythm. The property feels alive—plugged into the city’s creative heartbeat, outward-looking, and unapologetically bold. Between the spa, rooftop, bookshop, and buzzing social spaces, it’s a hotel that’s not just of Barcelona—it’s moving with it.
DNA Hotels Verdict
Stylish, social, and smartly subversive, Sir Victor is a love letter to modern Barcelona—written in steel, sunlight, and unapologetic attitude. More than a hotel, it’s a front-row seat to the city’s restless creativity.
