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The Siren Hotel

The DNA

The Siren Hotel
Detroit’s Wurlitzer Reborn with Retro-Modern Soul


A Musical Past, A Modern Revival

Once a silent sentinel of Detroit’s decline, the 1926 Wurlitzer building—originally designed by Robert Finn to showcase the family’s famed musical collection—stood empty for three decades. Today, it sings again. Just steps from bustling Woodward Avenue and the sleek new Q-Line, The Siren Hotel has become a stylish emblem of the city’s renaissance.


Design that Blends Grit and Glamour

Ash Hotels approached the restoration with a curatorial eye, layering retro-modern interiors over historic bones. Restored plasterwork and travertine floors meet bold splashes of pink and oxblood, while sleek black marble veined in white plays against timber flooring and chrome-edged, angular furniture. The result is a hotel that feels both timeless and contemporary—a nod to Detroit’s storied resilience, with a wink of playfulness.


Rooms with Character

Guestrooms follow the same rhythm of contrast and charm. Minimalist layouts are enlivened by saturated tones, vintage-inspired lamps, and tactile fabrics that soften the hard edges of the building’s industrial frame. Large windows frame city views—from the historic theater district to the skyline’s modern revival—turning each room into a stage for Detroit’s unfolding story.


Culinary and Cultural Layers

Despite its boutique scale, The Siren houses a constellation of experiences. Guests can slip into a jewel-box cocktail bar, indulge in Great Lakes flavors at an eight-seat tasting counter, or even pop by an in-house florist or barbershop. The crown jewel is the rooftop bar on the 14th floor, offering sweeping views across the Detroit River and straight into the action at Comerica Park—baseball and skyline blending into one unforgettable backdrop.


DNA Hotels Verdict

The Siren Hotel is Detroit distilled: historic, stylish, and forward-looking. By transforming an abandoned icon into a warm, modern haven, it captures both the grit and glamour of the Motor City’s revival. For design lovers and urban explorers alike, it’s a boutique stay that feels at once cinematic and deeply personal.

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