The Manner, New York
SoHo’s New Standard in Subtle Luxury
A Façade That Whispers, Interiors That Sing
In a city where hospitality often equates to high volume—loud lobbies, loud branding, loud ambition—The Manner arrives with a different kind of confidence. Standard International’s most refined project to date takes over the former Sixty SoHo, one of the original boutique darlings of the Jason Pomeranc era, and elevates it into a sanctuary of cinematic calm. This is not The Standard as you know it. It’s The Standard reimagined for a more discreet, design-literate traveler.
The sea-foam green tile façade blends effortlessly into its quiet SoHo block, setting the tone: understated on the outside, deeply expressive within. Step inside and the materiality immediately takes hold—leather, marble, glazed ceramics, richly grained woods. The lobby plays out like a curated gallery, featuring a terracotta frieze by Giovanni De Francesco and a sculptural column by Nicholas Shurey. Upstairs, the 97 rooms and suites unfold in saturated jewel tones: mango-painted walls, lipstick-red headboards, ultramarine closets, serpentinite-green furniture, and custom chandeliers casting warm, cinematic light. Even the details feel collectible—mustard-velvet slippers, glossy lacquer finishes, and marble-tiled bathrooms. The crown jewel, the two-story terrace penthouse, amplifies the drama with red lacquer, velvet upholstery, and a glamorous, almost filmic energy.
Dining with a Downtown Accent
The Manner gives equal weight to its culinary personality. On the ground floor, The Otter channels coastal ease through a seafood-driven menu—fresh, unfussy, and effortlessly stylish, much like SoHo itself. Further up, Sloane’s cocktail bar offers an intimate, mood-lit escape where design and mixology hold equal sway. Guests have exclusive access to The Apartment, a high-gloss cork-ceilinged lounge warmed by Ben Medansky’s ceramic columns. It’s the sort of space where aperitivi stretch into slow mornings and you feel, unmistakably, like a regular at someone’s very beautiful home. Even the elevator has been elevated: clad in 5,000 bubble-like tiles in homage to Giò Ponti’s Parco dei Principi.
A Rooftop That Stays Above It All
In classic SoHo fashion, the real magic happens above street level. The private rooftop—a polished, greenery-wrapped retreat—offers sweeping city views without the scene. It’s the kind of place that invites soft conversations, open books, and a glass of something cold as the sun sinks behind the skyline. A reminder that in New York, luxury often lives in the places hidden from view.
DNA Hotels Verdict
The Manner doesn’t shout, sparkle, or chase trends—it simmers. Intimate, layered, and artfully restrained, it represents a sophisticated evolution for Standard International. For travelers who prefer discretion over drama, craftsmanship over coolness, and spaces that feel lived-in rather than branded, The Manner is the new SoHo benchmark. A hotel that doesn’t just redefine subtle luxury—it perfects it.
