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Ur Bare

The DNA

Hotel Ur Bare – Coastal Calm with Culinary Credibility
Zarautz’s best-kept secret: a soulful seaside retreat where Basque hospitality and mid-century elegance meet.


Seaside Soul, Mid-century Heart

Just 20 kilometers west of San Sebastián, in the quieter surf-town charm of Zarautz, Hotel Ur Bare offers what every foodie and design-lover secretly craves: peace, space, and the same world-class flavors—without the crowds. Housed in a beautifully preserved mid-century villa overlooking the sea, this 13-room boutique hotel is the brainchild of seasoned Basque hoteliers Juan Ramón Goikoetxea and Laura Azpiroz, and it shows. Barcelona-based Trenchs Studio was brought in to reimagine the interiors, resulting in a layered but relaxed aesthetic that radiates understated warmth and natural textures. Think blonde woods, soft lighting, sea-washed tones, and just enough retro cool to echo the villa’s architectural bones. It’s a space designed not to impress, but to soothe—and it does.


Infinity Pool, Infinite Views

Step through to the ocean-facing terrace, and you’re greeted with what might be one of Spain’s most quietly jaw-dropping views: a serene infinity pool that spills visually into the Bay of Zarautz, with the promenade just below and the horizon seemingly within reach. It’s an invitation to pause, float, and breathe.


Basque Roots, Global Flavor

Beyond the calm of Ur Bare itself, you’ll find deep culinary roots. Juan Ramón and Laura also run the popular oyster bar in San Sebastián, as well as Tarin Taberna, just minutes away—a must-visit for guests seeking local fare with soul. Their personal connection to the region’s gastronomy infuses the entire hotel experience with a sense of insider access and authenticity.


DNA Hotels Verdict

Hotel Ur Bare is for those who want the Basque Country’s brilliance—the food, the surf, the landscape—with a side of quiet luxury and thoughtful design. It’s not a scene; it’s a sanctuary. And once you’ve been, it might just become your go-to coastal hideaway.

Your hosts: Laura Aspiroz & Juan Rámon Goikoetxea

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